We can hardly explain where our preference for a particular soft drink brand comes from, let alone how an exceptional global health crisis will change our long-term preferences and habits. We don’t do what we say and we don’t say what we do. So asking consumers questions tells us very little. It is more interesting to look at actual behavior. From a behavioral perspective, we see a completely different picture. We indicate that we live healthier, but it turns out that over the entire year 2020 we have downed 14% more glasses of alcohol . We indicate that we are focusing more on meaningful products, but within the overall declining car sales, we actually saw an increase in relative demand for luxury cars last year. In short, we don’t do what we say and we don’t say what we do. Also read: This is how HelloFresh subconsciously tempts you to subscribe Our behavior cannot be explained rationally. How then? Party with confetti. 1.
Polarized Opinions That Are Marring
Consumer behavior after corona: the rebound effect We find it difficult to break free from our current mindset when we reflect on past and future situations. Psychologists call this the projection bias . This means that during the lockdown period we mainly view the future from those glasses, without thinking about the fact that our Singapore WhatsApp Number List mindset is also fluid. If you look at actual behavior, you see an almost completely reverse effect: a social rebound effect. What we lack now, we will want back to a greater extent. We saw the rebound effect in the Roaring Twenties , a period of frenzied freedom, consumption and cultural expression that took place after the austere period surrounding the First World War. It looks very likely that we can also look forward to a rough 1920s in the 21st century. In the context of consumer behavior this means a complete rediscovery of everything that was ‘just not possible’.
Opinions That Are Marring
I foresee golden years for activities, leisure , holidays and, last but not least, physical retail. What we lack now, we will want back to a greater extent. 2. Product preference and corona Bad events appear to have a predictable impact on our product preferences. Whether it’s a personal loss of a loved one, or major global tragedies like 9/11; the subsequent patterns of consumer behavior are very similar. Rationally, you would expect this mindset to make us a little more cautious or healthier, but the opposite is true. It turns out that it makes us more sensitive to everything that transcends our mortality: cultural traditions, celebrities and – yes – even branded products. Choosing brand in supermarket. On the one hand, this effect explains the increasingly polarized opinions that are marring the public debate in the light of the corona crisis.