It Could Also Be That Google Has Determined

As far as I’m concerned, it doesn’t matter whether someone is looking from. Amsterdam or Maastricht, the intention of the person in Maastricht remains the same, namely that he or she is looking for Shop123, Amsterdam. Local Of course you want every location to get as much relevant traffic to the page from your campaigns as possible. It is important to think carefully about which keywords you want to use locally. Suppose that the keyword ‘outside painter’ is a relevant keyword and that you have a branch in Amsterdam, among other things. Then you can choose to send the user to the national website. But you can also direct the user to the relevant location page with local location campaigns. Also read: 13 tips to make your Google Ads campaign convert even better How do you set this up? Assuming that the branches have their own page on the site.

Could Also Be That Google Has Determined

Then you can set up Google Ads campaign(s) for each location. Let’s take the example of the keyword ‘outdoor painter’ again. Suppose someone is looking for this in Amsterdam. Then you want the Amsterdam campaign to show an advertisement to the user, because that person is located in Amsterdam. You would prefer not to see someone in Amsterdam Lithuania Phone Number List seeing an advertisement from a branch in Groningen, for example, that is much less relevant. As mentioned before, the moment you set up a local campaign, you can specify quite specifically in which locations you want a branch to be able to show advertisements. Below is a screenshot for clarification. Location via Google Ads Google Ads location The largest blue area is the province of North Holland.


Also Be That Google Has Determined

This image indicates that you can target as broadly or as specifically as you want. In addition to setting locations, you can also specify additional preferences within a local campaign: set google ads location Target local campaign Option 1 means that an advertisement from a location can be shown when someone is actually in the location(s) you have set. Or when someone has shown interest in your selected locations. If someone searches for ‘outdoor painter’, the advertisement for Amsterdam can be shown, because that person is located there. It could also be that Google has determined that Amsterdam is interesting enough to show an ad due to the fact that someone has shown a lot of interest in this place.

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