It Is Becoming Increasingly Important to Provide

For example, ads may be falsely flagged for such violations more often. This while these ads do not violate the policy at all. Screenshot of warning in the three strikes pilot. Stories of wrongly flagged violations are common. I have experienced this myself several times with customers, for various reasons. For example, the advertisements of a customer who advertises cinema films were flagged. Because according to Google, these ads promote violence and/or drug use. Every marketer knows it. You’re contacting help center because you don’t understand how your ad violates the policy. But they can’t help you either, because the system indicates that it’s not right. Nobody knows what is wrong. So the downside of this new warning system is that it could lead to more time for you as a marketer to recover from and object to flagged ads. This leaves less time to actually work on optimizing campaigns.

Becoming Increasingly Important to Provide

How can you prepare as an advertiser All in all, another step by Google where the algorithm is in charge. Practical for Google of course, but for the user it can have negative consequences. It is therefore important to take this into account as an advertiser by carefully checking your advertisements. This applies not Gmx Email List only to the headlines and descriptions, but also to extensions and URLs. I would also recommend communicating this three strikes pilot to your customers in advance. This way they can take the consequences of this into account, such as any extra time you spend managing campaigns. Personally, I think it’s a good step that Google wants to increase the responsibility of advertisers on the platform.


Increasingly Important to Provide

In addition, I do believe that Google should also take responsibility and take reports of incorrectly marked advertisements seriously in order to prevent unnecessary repetitions in the future. In this way, both advertisers and Google will benefit from this update. It is becoming increasingly important to provide consumers with correct stock information. Certain products have a longer delivery time due to a shortage of raw materials or are temporarily no longer available at all. In addition, drop shipping is extremely popular, with consumers – without their knowledge – sometimes having to wait weeks for an order. Incorrect inventory and shipping information can overwhelm customer service or cause the customer not to order at all, resulting in lost sales. In addition, whether or not to show stocks also has an impact on your SEO and SEA.

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