The Google Assistant is already built into more than 1 billion devices. According to the National Center for Voice and Speech in the. US, people speak an average of 150 words per minute and type an average of 40 words per minute. On average, searches via voice search are therefore a lot longer. Google Assistant is already available in 30 languages, in more than 90 countries around the world. More than 55% (!) of teenagers use voice search on a daily basis. 11.5% of smart speaker owners use it at least once a month to also transact. Until now, many open questions have been asked via voice (how, what and where). Google and Amazon on alert Voice puts all tech giants on edge.
Very Important for Advertisers to Map Out the Actual
Google and Amazon are in a perfect position to become voice leaders. Due to the large amount of data that they already collect and process, their technology almost automatically becomes a bit smarter and more accurate every day. Because it becomes smarter and, above all, more accurate, more people will start using it. A winning flywheel. Not unimportant is the fact that the business model of one of the Holding, Investment Offices Email List most valuable companies in the world (Google) nowadays is based on the sale of clicks. Google may then no longer earn on a click, but, for example, based on a percentage of each purchase. Obviously there are both challenges and opportunities for advertisers. This underlines the importance of experimenting with this, so that you as an advertiser can be at the forefront of this development. 3.
Important for Advertisers to Map Out the Actual
Video advertising continues to grow We watch less and less traditional television, but the use of online video continues to grow at a rapid pace. So you don’t have to be a visionary to realize that online video advertising is also benefiting from this change in consumer behaviour. Image source: Google In addition to changing consumer behaviour, an important driver of this growth is the interweaving of branding and performance . It is very important for advertisers to map out the actual (financial) impact of video advertising in addition to reach, so that they can view it more as part of the total funnel. This poses a number of challenges, especially for companies with a complex customer journey . Not least when it comes to tracking .