Ad prices are rising in the run-up to Black Friday. With a reach & frequency campaign you determine the frequency, costs and reach of your campaign in advance and you know exactly what costs you can expect. Take advantage of shoppable content with Instashops . This makes it easier for consumers to view and purchase your products via the product tags in a ‘shoppable post’. Inspire your target audience with a gift guide and share it on the Instagram feed, Facebook and Pinterest. Use creative images or a video to stand out and grab attention. Use catchy content . Because although discount will be the main trigger for spontaneous purchases, you have to stand out. For example, with convincing texts, interactive content, a combination of recognizable organic and paid content, the right hashtags and by approaching it just differently from the rest. Find more advice and additional pro tips in her article on Black Friday and social media advertising .
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Laptop with shopping cart money and sign with Black Friday Sale on it 4 practical tips to connect with your existing campaigns Are you going to set up all new campaigns for holidays like Black Friday, or will you use an optimized version of your always on campaign? Niels Botterblom shares 4 practical tips: First, set a SMART goal for your holiday campaign so that you can measure success Electrical Contractors List afterwards, as well as find out whether a new or existing campaign is the best choice to get the results you want. Optimize your always on campaign . The advantage of using an existing campaign is that you have already achieved a good match with your target group, bidding strategy and performance. Moreover, you have little time for the learning curve that a new campaign would have to go through first. His tip: “Only adjust the message of your ads and the landing pages you use. Your keywords and target groups must remain as they are in order to achieve as much return as possible.” Create remarketing audiences in advance .
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This collects visitors who have viewed a product or service, but have not yet converted. With your promotion you can just give them the last push to make a purchase. Think about measurability to understand the performance of your campaigns during the holiday season. Think of unique discount codes and UTM tags. These tips actually apply to all campaigns around the holidays. Niels Botterblom gives a detailed explanation of his tips to tap into the holidays with your existing campaigns . Finally: inspiration for last minute marketing strategies Could you use some inspiration for your Black Friday campaigns? Then take another look at the last minute marketing strategies for Black-Friday success that Demi Klosterman and Brent MacLaine Pont shared in 2020.Black Friday is the time for consumers to score the best deals online. But how do you as a brand tap into this with your social campaigns? How do you stand out among all the other brands that will undoubtedly also use campaigns? And what should you think about for your social strategy around this day?