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Fungi Perfecti director Paul Stamets took a different approach (and if you’re a Trekkie, his name might light up a little bit). But this mushroom catalog does much more than just show the products and mushroom merchandise(!) in a catalog. In addition to products, it also contains articles with a variety of backgrounds, illuminating illustrations and recipes accompanied by tasty photos. It is therefore more like a magazine than a catalog. But making such a catalog or magazine is labour-intensive, so it’s smart to do more with that content. So you see Fungi Perfecti reusing content from the catalog, such as illustrations and product photos, on Instagram.

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The illustrations are also animated into YouTube videos with explanations. What also makes me happy is that in many expressions there is a common denominator: interconnectedness . You see Oman Phone Number concept reflected in different expressions in different ways. Reuse of content can be even better Incidentally, I see that opportunities are still being missed in the field of reusing content. Because if you interview an employee for a blog and have him tell you about his work, you can of course also share that content on other channels: in the catalog and on YouTube, for example.

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Curious about the catalog? You can watch it online here 5. Joe Wicks: Growth Through Consistency Suppose you are a personal trainer and very few people come to your training sessions. So how do you stand out if you have almost no money? Joe Wicks did just that in 2013 by posting 15-second videos on. Instagram in which he conjured up a healthy meal in 15 minutes. These LeanIn15 videos were unique because of their short video format that indeed made him stand out, despite the fact that Instagram was already full of personal trainers.

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