As a result, the Opti score will increase. The higher the Opti score, the more chance of conversions! Sounds simple right? Nevertheless, I believe that as SEA specialists we should be critical about Opti score and the recommendations. Not all recommendations will affect your account and if you then choose not to implement them, the performance of the entire account will be reduced. That is of course a strong conclusion from Google. Nevertheless, Opti score remains an important metric for Google Ads and AAR will depend on it. Of course, there are advantages and disadvantages that you can take into account before switching completely to AAR. 4 benefits of AAR Of course, Google will not launch this feature if there were no benefits. A few advantages of AAR at a glance: 1.
Working Time for Sea Specialist Because Google
Less working time for SEA specialist Because Google actually takes over a number of tasks from you, you spend less time on the basic optimizations in the account. 2. Be more concerned with strategy You actually have time left over if you are not busy every day with, for example, excluding search terms. This time can Physical Therapist Email List be well spent on the SEA strategy. The complaint with SEA specialists is that they often do not have time for this because they spend a lot of time on basic optimizations. 3. More conversions Due to the fast switching of Google, the account will learn faster and get better. This is good for your Opti score, so that you can ultimately achieve more conversions. 4. Best Practices become standard With AAR, you implement Google’s best practices by default. In any case, there are no more doubts about that. 3 disadvantages of AAR 1.
Time for Sea Specialist Because Google
You relinquish control Suppose you are in a complex market and you do not want to be visible on every search query, then you probably want to have more control and control the buttons yourself. If you choose AAR, you have less control. 2. You do not agree with the recommendations Before you start with the SEA campaigns, you have devised a certain strategy. It is possible that the recommendations that are implemented do not match the strategy at all. That would be a shame if the campaigns were evaluated later and assessed accordingly. 3. Extra check needed to check recommendations You can undo the automatic changes within 14 days. However, it will of course take extra time to check these recommendations again. Then you might as well have done it yourself, right? Is AAR a nice addition or not? As you read, there are pros and cons to AAR. I can imagine that not everyone is happy with this latest solution from Google.