Management, the advantages in the company are now evident. If collecting and analyzing Big Data and implementing a Data Management strategy is useful and strategic in many business areas. It is even more important and strategic for the Marketing divisions. Today the competition is increasingly fierce. It becomes necessary to find a way to reach a defined audience using relevant and timely messages. On the table the competitive advantage over competitors. Marketers are thus starting to see the value. Become aware of the benefits of a data-driven marketing strategy to drive more engaging real-time customer interactions. As a result, create a much more valuable customer experience.
High-performance Digital Marketing for Pirelli
A Data Management strategy aims to Mexico Phone Number make the necessary data available to business users, not only to support them in business activities and decisions with respect to the current context but also by virtue of what could be future scenarios. Data Management Platforms (DMPs) collect data, organize it and share it with other marketing technology systems. DMPs collect data from a variety of internal and external sources. On the one hand, there are therefore internal business applications. On the other hand, a set of data collecte from the web and social media. Mobile platforms, objects and sensors (IoT), or from external providers (for example Google, Facebook, and Oracle). A survey by ExchangeWire Research and Weborama already highlighted the growing weight of data from social networks in the DMP collection basin a few years ago.
Once the data is collecte. The DMPs organize it to build a profile of each individual customer (the data in the DMPs is usually anonymous) defining the rules. For when that person visits a website or calls a call center. Once the information has been acquire, the DMPs share it with digital advertising platforms and internal marketing channels so that these systems know which ads or contents to send and to whom. DMPs in turn collect ad performance information to analyze and improve future campaigns.The main activities of a DMP can therefore be summarize in four steps. Data collection from various sources, both
How to do data management with the right platforms