We saw the rebound effect in the Roaring Twenties , a period of frenzied freedom, consumption and cultural expression that took place after the austere period surrounding the First World War. It looks very likely that we can also look forward to a rough 1920s in the 21st century. In the context of consumer behavior this means a complete rediscovery of everything that was ‘just not possible’. I foresee golden years for activities, leisure , holidays and, last but not least, physical retail. What we lack now, we will want back to a greater extent. 2. Product preference and corona Bad events appear to have a predictable impact on our product preferences. Whether it’s a personal loss of a loved one, or major global tragedies like 9/11; the subsequent patterns of consumer behavior are very similar.
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Social psychologists have found that tragedies, disasters and health crises make us somewhat more aware of our own mortality for a period of time. This awareness entails a subtle mindset shift, which has been extensively mapped within the psychological research field of Terror Management Theory . Rationally, you would expect this mindset Honduras Phone Number List to make us a little more cautious or healthier, but the opposite is true. It turns out that it makes us more sensitive to everything that transcends our mortality. On the one hand, this effect explains the increasingly polarized opinions that are marring the public debate in the light of the corona crisis. On the other hand, it affects – in a more innocent way – our product preferences.
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Luxury items Famous brands Local brands In the light of. Terror Management Theory, it is therefore not surprising that the luxury car segment performed relatively. Surprisingly well during the lockdown. Physical shopping and shopping after corona. If there was one sector that suffered from the lockdowns, it was physical retail and experience-oriented. Companies such as catering, museums and attractions. But the companies that manage to recover from this period. Of protracted adversity can look forward to a number of golden years. Although this is certainly positive news for the retailer, it does not mean that everything should continue in the same way. Because although many human drives and habits will return to the way they were, this does not apply to the inconveniences that we dealt with at an increased pace during the lockdowns.