What to consider in local campaigns Google wouldn’t be Google if things didn’t really come out that were really explainable. What I personally experienced is that local campaigns were triggered for quite inexplicable reasons. This mainly happens with generic search terms (ie without location intention in the search term). My advice is to monitor whether this often happens by, for example, doing random samples. Do you feel that this happens often? Then there are two options to reduce that chance: Adjust location options: for example, you can choose that people really have to be in the set location. This restricts Google from taking the liberty of determining that another campaign might be of interest. Exclude locations: As with the ability to specify locations in local campaigns, you also have the option to exclude locations.
Sure The Location Pages Have Conversion
If you have a few branches, that is still doable, but if you have 100 or more, then this is almost impossible. Step 3. Determine the budget When many branches are getting a campaign, it is important to think about the budget in advance. Suppose you have 100 (or more) branches that receive a campaign, are you going to give each of them a budget separately? You can, but this can mean that certain locations have too limited a budget, because the search Algeria Phone Number List volume is high. The other way around can also be the case. That certain branches do not make up the budget, because the search volume in that area is simply lower. This can mean that the available budget is not used fully or optimally. You can also choose to set a shared budget to which you link certain campaigns and from which you can spend. Such a shared budget can also be interesting, for example, if your branches belong to a certain region. You can then create a shared budget per region from which those branches can spend. Step 4.
The Location Pages Have Conversion
Make sure the location pages have conversion points If you are going to use the location pages in your campaigns, it is important to ensure that the local pages also have conversion points. Think, for example, of a telephone number that is clickable, a contact form that can be filled in, et cetera. If you do not measure anything on these pages, you will not gain insight into what exactly the visitor is doing. This makes it more difficult to optimize. Step 5. Optimize (How do you do that with many branches?) The moment you have campaigns running for 100 or more locations, it is of course also important that this is optimized. To achieve the KPIs you have set. Of course you can check campaign by campaign and optimize this, such as raising and lowering bids. Or excluding irrelevant search terms. But when it comes to so many campaigns, it’s extremely time-consuming.