Making Use of Social Media Marketing

On average, 59 percent of the recipients open this email and the conversion rate of this campaign is more than three times higher than that of the webshop. In fact, this is the campaign with the highest conversion rate of all automatic campaigns! However, as illogical as it may sound, I advise you not to start with this campaign. The data from Chile Phone Number our benchmark shows that this campaign has very few recipients. I explain this. Also read: Corona crisis: don’t flood your customers with service emails The campaign index I mapped out how often a campaign is sent in general. For this I introduced the following concept: the campaign index.

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This is a number that usually ranges from one to seven percent. It displays the number of emails sent in relation to the number of opt-in recipients. The higher the index, the more recipients the campaign has. This is an important (if not the most important) variable Chile Phone Number for the revenue potential of a campaign. An example: an organization’s birthday campaign has a campaign index of two percent. A webshop has 100,000 active Chile Phone Number recipients (with opt-in) who receive the newsletter. In that case, the webshop sends the birthday campaign to an average of 2000 recipients per month. Campaign index calculation.


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Figure 3: Campaign Index Calculation The results of the benchmark show that the campaign index of the abandoned cart campaign is the lowest of all automated campaigns, at 0.2 percent. So this campaign has very few recipients. Due to the high Chile Phone Number campaign indices, the best practice of the benchmark is to start with the following campaigns: the welcome email, birthday email and profile enrichment email. Don’t forget to set up so-called reminder emails. You can use this to send a follow-up email if, for example, someone has not yet redeemed his present for his birthday. 4. Why loyalty campaigns are so important to brands In the data from our benchmark, I noticed something striking, namely a big difference between two types of organizations: brands and wholesalers.

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