This update has major consequences for your SEA campaigns. For example, since this update, Google ( Google, 2021 ) recommends purchasing your keywords ‘broadly’ in combination with a smart bidding strategy. In this way you no longer only advertise on a keyword, but especially on the intention behind it. An example from Google itself: For example, a very specific search: ‘1995 five-speed gearbox seal ring drive shaft’ can now match the broad keyword auto parts. In order to make optimal use of the possibilities, it is necessary in 2022 to take a closer look at your campaigns. You can expect the following 5 trends. 1. Hagakure: the new structure for your Google Ads account Hagag-watts? Hagakure! A book written by samurai Yamamoto Tsunetomo in the 18th century. In short, the book is about opting for structural simplification. Likewise in your Google Ads account!
Bidding Multiple Campaigns Keyword Per Ad Group
While a few years ago we split up every campaign to the last detail, in 2022 the motto is to centralize as much data as possible. Especially for campaigns with an automated bidding strategy. The more data you provide the algorithm. The more accurately the algorithm can determine the right bid and combination of your ad. Also Read: Google MUM Update: Contextual Search Takes a Leap A Religious Email List term that comes up a lot on the internet is the ‘Hagakure structure’. This structure is a method to set up your campaign in order to make the most of machine learning, automatic bid strategies and dynamic search ads. How exactly does the Hagakure method work? To prepare your campaigns for this way of advertising, I will first outline the old way of advertising and share a possible new account setup in 2022.
Multiple Campaigns Keyword Per Ad Group
From manual to automated bidding. Figure 1: From manual to automated bidding. Characteristic of the ‘old’ setup: Manual bidding Multiple campaigns Keyword per ad group (Exact Match & BMM) Minimum 3 ETAs per ad group Characteristic of the ‘Hagakure’ setup: Automatic bid strategy Merging campaigns Exact & Broad keyword in one ad group Supplemented by a DSA ad group at URL level 2. Hybrid Setup What is certain is the fact that more and more new features are being developed with a view to automation. For online marketing agencies, the challenge is to prepare their customers for this and to have hybrid campaigns running. Chances are you are already doing this. Think of merging overlapping campaigns or testing with bidding strategies in specific campaigns. Another option is to run A/B testing within Google to determine which strategy and structure will work best for your campaign.