Merchant Center Is Not Just A Conduit

But I did need it and since I couldn’t buy it in the store, because yes – corona – it is a good example to show you what you can do with the Google Merchant Center as a company. I can imagine a description like “The Google Merchant Center is the place to manage your product feeds, so you can list your products on Google paid and unpaid and reach more potential customers.” doesn’t immediately ring a bell. The description doesn’t quite cover me either. Back to my search for a waste bin that should be functional, but also look a bit nice. Because I still had no idea which one I wanted, I typed in ‘kitchen sink’. Super handy for my search, because this way I can immediately see which I like and which I don’t based on, among other things, looks, price, shipping costs and availability.

Center Is Not Just A Conduit

video player 00:05 00:23 As you can see in the video above, you will find the product listings in various places within Google. In Google Search, on the Google Shopping tab and here and there between the results of Google Images (recognizable by the tag). And this is where Google Merchant Center comes in. Because this platform makes products from Paraguay Phone Number List shops and web shops visible in these places. Google Merchant Center is a platform on which you as a store owner can place your products and all associated information (including images). Sponsored and not sponsored search results Within Google Merchant Center we distinguish between 2 types of search results: Unsponsored search results. These are also called the free (product) listings. Allows products to appear in free listings on Google Search, Google Images, the Shopping tab, Google Maps, and Google Lens.


Is Not Just A Conduit

Sponsored search results. These are also called the shopping ads. You can see these in Google Search, Google Images, the Shopping tab, websites of Google search partners and the Google Display Network. To advertise with shopping ads, in addition to the Google Merchant Center, you also need a Google Ads account to create, publish and optimize your ads. Insight into the status of your products The Google Merchant Center is not just a conduit to display your products and product information in Google. It also gives you insight into the status of your products that you have linked to the Merchant Center. And in the performance of those products like impressions, clicks and CTR. It also gives you notifications about any problems and opportunities to get more out of Merchant Center. Example of performance in Google Merchant Center.

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