Most Retailers Are Now No Longer Dependent on Black Friday

The model will then also be available to all advertisers, you no longer have to meet the previously set requirements. Why is this change important? With data-driven attribution you can make the conversion path so much more transparent. You can see which ad types contribute the most to your goals and adjust, adjust or even change your Google Ads strategy where necessary. The requirements for data-driven attribution will be slowly released in early October 2021. It is expected that all advertisers will be able to use data-driven attribution early next year 2022.It’s that time again on Friday 26 November. Black Friday, the bargain event of the year. Black Friday originally comes from America and is slowly but surely becoming a fixture on the Dutch calendar. With two months to go, you have plenty of time to think about which products you are going to discount. And perhaps even more important: from which moment you start doing that. Spoiler alert : the best time to put your deals in the (online) shop window is not on Black Friday itself.

Retailers Are Now No Longer Dependent on Black Friday

But when? We give you tips to get the most out of it!  From Friday to Monday (Cyber ​​Monday), these retailers put their stock on sale. Most retailers are now no longer dependent on Black Friday to make a profit, but the tone has been Hotel Email List set and this shopping day has become a real tradition to close Thanksgiving. So it only really starts after the (vegan) turkey is finished and the bellies are round. In the Netherlands it is a bit different. Black Friday is not the end of a holiday, but rather a holiday in its own right. A true bargain fest. For many Dutch people, this day is the time to buy that new laptop, sofa, telephone or pair of shoes with a high discount. In the study ‘Black Friday in the Netherlands’, conducted by Statista, it is clear that awareness of this holiday in the Netherlands is increasing.

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Are Now No Longer Dependent on Black Friday

In 2019, 56% of the 4,000 respondents were aware of Black Friday. In 2020, this percentage has already risen to 80%. Consumers in the Netherlands, unlike Americans, do not have to wait that long. More and more often the deals are announced earlier, so that you know exactly what you will pay for a certain product during Black Friday. And some retailers are even choosing to make it an entire Black Friday week. For example, Coolable introduced their Blue Friday, a week before the holiday. At Bol.com you can shop a different deal every day for a whole week. Not just deals on Black Friday itself for a long time The move to a whole week started a few years ago. More and more retailers are following this development. Big chains, such as Bol.com and Coolable, are the early adopters when it comes to early Black Friday deals. We are also seeing it more and more clearly in the data from Google Trends . When we compare the data for the search term ‘Black Friday’ from the past three years, we see a clear difference.

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