Multichannel Targeting Increases the Reach

You also know which content and which channels best suit your customers. Typically, a customer journey consists of the following phases. Awareness (awareness of a need) Interest (interest in finding a solution). Consideration (evaluation of specific products/services) Purchase (choice for a specific solution). Mapping the customer journey helps in realizing your campaign goals. Determining touchpoints When the goal of the campaign is clear and on which . KPIs you want to steer during the specified period. You can determine which touchpoints (channels) you will use for this. Determine goal(s) and KPIs As described earlier, ROAS is an important element of performance marketing.

Targeting Increases the Reach

Determine goal(s) and KPIs As described earlier, ROAS is an important element of performance marketing. These stated KPIs indicate where the focus of the campaign lies and determine the goal that benefits your India Phone Number List brand strategy. The KPIs can be divided on the basis of the four branded content principles: visibility, credibility, likeability and brand fit & linkage. Credibility (interest phase) Credible content creation is reflected in page views, quality views (>15 seconds time on page), video views, average view time, and bounce rate. Determining touchpoints When the goal of the campaign is clear and on which. KPIs you want to steer during the specified period, you can determine which touchpoints (channels) you will use for this. Determine goal(s) and KPIs As described earlier, ROAS is an important element of performance marketing.

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Increases the Reach average view time

Brand fit & linkage (purchase phase) The number of conversions, the conversion rate, leads, downloads and the increase in brand preference show the connection between brand and target group. Determine which phase of the customer journey is central to your campaign and which KPIs are closely related to it. Determining touchpoints When the goal of the campaign is clear and on which KPIs you want to steer during the specified period, you can determine which touchpoints (channels) you will use for this. Multichannel targeting increases the reach of the campaign and the chance of conversions. Determine goal(s) and KPIs As described earlier, ROAS is an important element of performance marketing.

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