Google Now Also Offers This Flexibility

Linking existing Google accounts with Google Stadia can determine the individual’s interests even more precisely. This allows you to choose a highly relevant target group when including the target group for your campaign, in order to show your campaign at the right times in both display and search. In the first instance, you think of data about whether someone is interested in games at all. This could extend to, for example, the frequency of gaming, the time spent per device and the genres in which someone is active. At that time, Google not only has insight into consumer behavior on the browser, but also in-game. Google Stadia: screens. The marketing possibilities are endless Although it is currently unknown whether Google also has commercial intentions with Stadia, the marketing possibilities are endless.

Now Also Offers This Flexibility

Gamers are generally harder to reach. They are less exposed to commercial expressions in current marketing channels. Google could eventually offer the opportunity to reach these gamers with new forms of advertising. It is therefore certainly an interesting project to keep a close eye on. If Google Stadia succeeds as a fully-fledged Ethiopia B2B List gaming platform, we can expect all kinds of new forms of marketing in the short term. As a marketer, you can of course respond to this perfectly with your Google Ads campaigns. But how do you best prepare your Google Ads campaigns for this day? Consumer orientation phase starts a week earlier Advertising in search engines is not only very important during Black Friday, but also during the orientation phase.

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Also Offers This Flexibility

A week before Black Friday, consumers start with the orientation: what do I want to buy during Black Friday? Where am I going to buy it and most importantly, where can I find the best deals? If you are already highly visible during this period, you will already attract interested visitors to your website prior to Black Friday. Make sure you create a separate audience list and save everyone in the orientation phase. You can retarget these on Black Friday so that they order their desired products in your webshop. If you only start advertising during Black Friday, you are literally competing against the big boys. And those big boys have often already advertised during the orientation phase, making it even more difficult for you. Image from Google Trends during Black Friday. Every year, Google conducts research into search behavior around Black Friday.

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