Based On That Little Bit Of Data

Customer after customer uses the coupons he handed out. The other two don’t get it: how? After some insistence, he explains his trick. “I’m in the foyer of the pizzeria.” Everyone understands that that teenager is not a marketing genius. A pizzeria doesn’t attract more customers by handing out discount coupons to people who order a quattro stagioni within five minutes .” Selection effect in branded SEA Clear story so far. The selection effect is deeply embedded in all advertising efforts, both on the Internet and offline. But quite frankly, the selection effect is most noticeable in a number of forms of advertising, for example branded SEA (advertising in AdWords on one’s own brand name). Because if you google, you go to, right? So what’s the point of advertising and paying for that person? The bol searcher is already planning to navigate to and uses Google as a simple way to avoid typing the entire URL… and then clicks on the paid link. Waste of money?

On That Little Bit Of Data

Otherwise, and CoolBlue will soon be at the top of the search results when you type bol. In that perspective, we sometimes advertise in order to maintain our competitive position. A defensive ‘must’. Anyway, if you few competitors, idea to test whether you Botswana B2B List can do without branded SEA. Also read: Reliable platform increases advertising effectiveness [research] Selection effect on retargeting Retargeting is another form in which there is presumably quite a bit of selection effect. You’ve seen cool boots on Zalando and really want them. You have to wait a little longer to buy until your salary has been deposited. Zalando then spends a lot of money to show you those boots again through all kinds of online channels.


That Little Bit Of Data

Even worse scenario: you have already bought the boots on Zalando and then you get a lot of ads for you to choose. Absolute waste of money and annoying to boot. Deeper in the funnel there is a greater chance of a selection effect It seems that deeper in the funnel, the chance of selection effects is greater than at the beginning of the funnel. Targeting specifically to people who are ‘in-market’ also increases the chance of a selection effect. After all, those people are already planning to find or buy something. It is also important to look specifically at the dynamics of a market here.  For the majority of advertisers, therefore, it makes sense to do so. Less necessary for monopolists. ROI sometimes plays no role in TV campaigns Many TV campaigns are aimed at fairly broad target groups. There is little or no targeting on specific behavior or intentions because this is usually not (yet) possible in the Netherlands.

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