This Depends On Your Account’s Conversion

It is therefore recommended to read the document from left to right. In addition to including the targeting criteria for your desired audience, you can also use the criteria to exclude them from your campaign. Also read: Get more out of Google Ads with new B2B audiences Tab 1. Target groups This tab is about the targeting options of the audience that you can specify.  If you want to target the entire category, you have to click on everything separately in Google Ads. Under ‘What their interests and habits are’ you can choose within ‘Affinity audiences’ to target the entire topic, or specific parts within it. You can make this choice yourself. On the other hand, there is an option to choose ‘Combinations’ of the different subjects. Example: Age: ’18-24′ → Gender: ‘Female’ → Parental Status: ‘No Parent’ → Family Income: ‘Top 10%’ With Demographics it is also possible to exclude demographic characteristics from the campaign.

Depends On Your Account’s Conversion

“In-market audiences” and “Life events” also have multiple topics to target. You can choose this per subject, or even Zimbabwe B2B List more specifically: within this subject. Under ‘How they interacted with your business, you can only choose within the category under Similar Audiences, ‘Combined Lists’ and ‘Website Visitors’. If you want to target everything again, you have to click everything within this topic. Tab 2. Demographics Demography makes it a lot easier to select the right demographic characteristics. You can choose between ‘Age’, ‘Gender’, ‘Parental status’ and ‘Family income’.

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On Your Account’s Conversion

It is important that you select certain characteristics within this topic. Checking the correct options is only possible in the third category of the spreadsheet. On the other hand, there is an option to choose ‘Combinations’ of the different subjects. Example: Age: ’18-24′ → Gender: ‘Female’ → Parental Status: ‘No Parent’ → Family Income: ‘Top 10%’ With Demographics it is also possible to exclude demographic characteristics from the campaign. This can be done per subject and per underlying characteristic. Tab 3. Placements You can search “Websites,” “Youtube Channels,” “YouTube Videos,” and “Apps” placements by word, phrase, URL, or video ID. It is important that if you choose this topic, you must fill in the data. Under ‘App categories’ you can choose between ‘Apple App Store’, ‘Google Play’ and ‘Windows Phone Apps’. It is necessary to select the underlying topics at the Apple App Store and Google Play.

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