Based On Your Business Objectives

The algorithm will use up all your budget if it is given the space to do so. It is therefore all the more important that you provide it with the correct input so that the output reaches the desired level. If your campaign structure is optimal and you have linked the right data, the algorithm will achieve excellent results for you in most cases. 4. Add as many relevant target groups as possible The smart bidding algorithm uses audience lists as additional signals to determine the bid. So add as many as possible, from website visitors to Google-owned audiences and customer match. In SKAG structures, I often see granular remarketing lists with cookie windows from 7 to 540 days. This gives extra control when not using AI-based bidding strategies. If you do use smart bidding, make your cookie window as large as possible (note any GDPR guidelines ). The algorithm automatically distinguishes returning visitors from new visitors and determines the bid based on these and other contextual signals.

On Your Business Objectives

Add your audience lists for observation unless you have a good reason to specifically target them. With this setting you ensure that your target group lists are included as a signal for the algorithm, but your reach is not limited to just that list. If you target them specifically, you limit the reach of the algorithm and therefore your results. 5. Set the Myanmar B2B List right bidding strategy Your campaigns are now ready to make the most of the smart bidding algorithm. Choose your ideal bidding strategy and set realistic targets based on historical performance. New campaigns do not work well with smart bidding, because there is no historical data yet. When deploying new campaigns, make sure to collect data manually over a period of two to four weeks. Without historical data, the algorithm will try to learn on its own and run your budget through it in the short term. If your campaigns are still low on data over time, you may want to test portfolio bidding strategies to aggregate data from different campaigns. 6.


Your Business Objectives

Know how to test This is an essential step to improve your smart bidding performance. Know how to test with these 6 steps. Choose the right bidding strategy based on your business objectives. Give the algorithm time to learn based on historical and incoming data. If there is no historical data, it is important to collect data manually first. Wait for the data to arrive. Be patient and let the algorithm optimize. Do not make any major changes during this period. Wait for all conversions to come in. This depends on your account’s conversion delay (the delay between when users click on an ad and convert – sometimes you may be credited with conversions retroactively to a few days ago). Analyze and optimize after the test. The cycle begins again: test, test, test! Smart Bidding Testing Framework The optimal testing framework : collect data, let the algorithm learn and calibrate, run test, wait for all conversions to come in, analyze, optimize and repeat (source: Google) 7.

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