Now present in almost all fields of activity, advertising is considered to be the most popular means of communication insofar as it encourages consumers to acquire more and more of the products offered. To publicize their services and products, companies previously opted for paper advertising. However, faced with the development of new technologies, many structures now prefer to promote their products online. These two advertising methods obviously have advantages as well as disadvantages that you will be able to discover by reading this presentation. For the buyer, the Internet is a tool that is now considered the information highway . Since many people prefer to conduct their transactions online , the web has over time become the most powerful sales tool.
In order for small businesses to develop their distribution networks and their products, promotion on the internet offers them various profitable solutions . One could cite, for example, the use of portals, which helps to create logistical sales channels and which also makes it possible to provide faster access to the various products. Compared to various other types of marketing, online advertising also offers the opportunity to reduce storage and budget costs.It is therefore a cost-effective and quick solution when you want to penetrate the markets. Easy market penetration Since millions of people use the Internet to be able to find a service or product , small businesses have the opportunity to enter different markets at an affordable rate.
The Disadvantages Of Paper Advertising
This is explained by the fact that websites generally act as the second showcase of companies and can be accessed at any time. Online promotion therefore gives them greater visibility which Luxembourg Phone Number List thereby creates more opportunities to increase the number of customers at a rather low cost.. Without the internet, it would have been virtually impossible for some businesses to reach millions of potential customers and succeed without having expensive infrastructure or investing in crippling marketing costs. Thanks to online advertising, new businesses also have the opportunity to become popular almost overnight. Instant and cost-effective communication Whether the branch or the customer is on the other side of the world or on the opposite sidewalk, email makes communication instantaneous.
which facilitates repeat purchases and allows customers to stay in touch. An excellent online strategy can therefore save money and turn a small business into a profit-generating machine. A small business can therefore gain a significant competitive advantage in a specific market. To make their new products known to their customers or to provide them with precise information on their activities. Many online companies then resort to blogs, e-zines, or instant advertisements . Thanks to this strategy, companies will be able toincrease the notoriety and image of their brand and also strengthen their relationships with customers from a very short communication time. Online advertising, a solution for having timeless content Unlike a conference or attendance at a trade show.
The Benefits Of Paper Advertising
which loses its sales impact after a while, online advertising lasts much longer. Regardless of prices and dates, the content of a website remains valid for years. One of the indisputable advantages of promotion on the internet is also the time saving it offers. Since all the information customers need is usually. Found in areas like Frequently Asked Questions. Customers can quickly get the information they need. So, even if 1000 or 10,000 people visit the site. The fee increases are rather marginal and the profit remains immense. The disadvantages of online advertising Among the main disadvantages of internet advertising, we can mention: Difficulties in attracting prospects; Difficulties in assessing the legitimacy of transactions; Isolation of buyer and seller.
Since it may not have the budget to run successful paid directory inclusion campaigns. A small business typically struggles to attract leads in its early stages . To drive traffic to her site, she also cannot rely on word-of-mouth or exclusively on Search Engine Optimization (SEO). The other significant disadvantage of online advertising is the difficulty that arises during the assessment of the legitimacy of transactions. Small businesses are generally the most affected, as credit card thieves most often make purchases on their platform. In order not to incur too costly security expenses, they are then obliged toevolve for some time with this risk . Once the online sale has taken place. It is also difficult for the buyer and seller to maintain connection. Which reduces the prospect of repeat sales .