The bol searcher is already planning to navigate to bol.com and uses Google as a simple way to avoid typing the entire URL… and then clicks on the paid bol.com link. Waste of money? Otherwise, Amazon.nl and CoolBlue will soon be at the top of the search results when you type bol. In that perspective, we sometimes advertise in order to maintain our competitive position. A defensive ‘must’. Anyway, if you have few competitors, it is of course a good idea to test whether you can do without branded SEA. Even worse scenario: you have already bought the boots on Zalando and then you get a lot of ads for you to choose.
Overlap Between The Target Groups
You have to wait a while before buying until your salary has been deposited. Zalando then spends a lot of money to show you those boots again through all kinds of online channels. Even worse scenario: you have already bought the boots on Zalando and then you get a lot of ads for you to choose. Absolute waste of money and annoying to boot. Deeper in the funnel there is a greater chance of Mali B2B List a selection effect It seems that deeper in the funnel, the chance of selection effects is greater than at the beginning of the funnel. Targeting specifically to people who are ‘in-market’ also increases the chance of a selection effect. After all, those people are already planning to find or buy something. It is also important to look specifically at the dynamics of a market here.
Between The Target Groups
So for the majority of advertisers it makes sense to do so. Less necessary for monopolists. There is little or no targeting on specific behavior or intentions, because this is usually not (yet) possible in the Netherlands. Anyway, many TV campaigns do not aim to generate extra sales directly. That is indeed a piece of ‘magic’ in which we assume that people develop a preference for brands that sponsor sports heroes, broadcast a tearjerker around Christmas, draw attention to sustainability or charities, and so on. You have to wait a while before buying until your salary has been deposited. Zalando then spends a lot of money to show you those boots again through all kinds of online channels.