So woke, I’m more awake than ever I follow twitter so I know exactly what’s going on And that’s why I’ve divided the whole world into groups Hear what I sing Listen carefully to my lesson And if you find something a little different well then you’re trash Conclusion Social awareness among marketers and brands, and in areas such as sports and academia, for example, is increasing. This is fueled, among other things, by the most tolerant generation ever, the Millennials. Social media trolls sputter in vain that it’s all getting too much for them, but it’s irreversible. A brand may therefore – well-considered – be socially aware, but that is not immediately woke. Also read: 7 key trends in social advertising for 2021 But how do you increase the human and authentic character of your campaigns?
Believe Other People Faster Than They Believe Brands
The human factor has never been so important for social advertising. That has good reasons. Consumers are more critical and the phenomenon of fake news puts people on edge. Marketing messages are no longer accepted blindly. Companies no longer automatically have that trust, the greater the challenge of earning that trust. Customers expect brands to match their perception of the world. A generic Railroad Transportation Email List social media campaign is therefore often much less effective than a campaign aimed at specific people. Several brands went a step further with the help of technologies such as AI and machine learning. They take the context of the user with them when they receive the message. Where is that one now?
Other People Faster Than They Believe Brands
What channel and device is this person currently using? Are there other circumstances that make this message even more relevant now? Hype personalization or individualization made its appearance with this. People believe people Today, consumers expect more from a brand than just the product or service. They expect transparency, credibility, involvement and in some cases even a clear opinion. A place in the social debate, a ‘message behind the message’. Also, or perhaps especially when it comes to controversial topics. They are necessary ingredients for creating that much-needed humanity and authenticity. And it is precisely those two things that are necessary for gaining trust. People believe other people faster than they believe brands. And people are much more loyal to people than to brands. That makes the human dimension a powerful factor in social advertising campaigns. Also read: 7 key trends in social advertising for 2021 But how do you increase the human and authentic character of your campaigns? You lay a good foundation with these pointers: 1.