Google not only shows where you can buy the product in your area, but it now also shows notifications in Google Shopping, such as: ‘in store’. So do you not only sell online, but also through physical stores? Then you can boost your sales with this functionality. The great thing is that adding this inventory information is part of your Google Shopping budget and therefore does not incur any additional costs. Do you want to start using local inventory? Then a party like Chainable can help you with that. With the local inventory functionality, Google tries to prevent visitors from going directly to a marketplace such as Amazon or bol.com to search for a product. Example of inventory notification in Google Ads. In this case, a brand such as Fabienne Capot with various stores in the Netherlands can also choose to use the local inventory ads. This way the customer can pick up the dress in the store today. 3. Showing products in stock on social media Do you sell products through social media channels such as Facebook and Instagram?
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Then you can also pass on and show the availability there. In the catalog where you collect all products, there is also a tab with stock available. It is important to keep track of the available stock here as well. Instagram Checkout Instagram Belgium WhatsApp Number List Checkout even allows customers to purchase the product directly without leaving the Instagram app. Currently, this feature is only available in the US. Instagram Checkout Source: techcrunch.com Get an edge over your competitor If you are going to look at correct stock notifications, you should certainly not limit yourself to just the webs hop. There are several channels where you can optimize further. The good news is that not many companies have these notifications high on their priority list yet, so there is still a lot to gain. But think critically about the possibilities.
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Do you show products in your Instagram feed? Then tag the right products. Here too you must ensure that the correct stock is passed on. Stock and shipping Many webs hops also use the stock notification to provide the consumer with information about the shipment. For example, Wehkamp sometimes uses ‘with 2 weeks in stock’ if the product is not in stock and at other times ‘2 more in stock’ when the product is almost out of stock. If there is sufficient supply, then it says ‘tomorrow in the house’. Screenshot of Wehkamp. Source: wehkamp.nl It happens that a product is in stock, but that the product is at an external warehouse or at the supplier itself.