Shopping Campaigns Anyone Can Click a Few Campaigns

Also read: 5 steps to make better use of Google Smart Shopping How does Google Shopping work? Google Shopping works like this: Create an account in Google Merchant Center , or with a CSS partner. Collect and enter your product feed data . Link your Google Merchant Center or other account to your Google Ads account. Create a Google Shopping campaign . Set bids for your Shopping campaign. Choose the desired targeting and plan the duration. Build ad groups. Optimize your campaigns for the best results. Google Shopping vs Search Campaigns What are the advantages of Google Shopping over search campaigns? Easier. You do not have to enter the keywords per product and build ads. Google Shopping does it for you via the product feed. More visible and visually appealing. Shopping results are always above Search results with a photo of the product. more customer-friendly.

Campaigns Anyone Can Click a Few Campaigns

Within Shopping it is very easy to compare with other providers, so that on the one hand the conversion percentage can be higher, but on the other hand the competition is greater. Then you think: we are there! But that’s just the basics. Of course you can already get results with this information, but this is actually Google Shopping for Rookies . If you want to take the next step in your e-commerce maturity model, you’ll have to pay attention from here. Because now we’re going to talk about the really smart Buy Bitcoin Email Leads things in Google Shopping. 6 Best Practices for Adult Shopping Campaigns Anyone can click a few campaigns together and let them run. You can really distinguish yourself by carefully deploying and deploying your entire e-commerce marketing strategy from start to finish. Do you want to know more about that? Then check out the article we worked out earlier about the ideal e-commerce marketing mix .


Anyone Can Click a Few Campaigns

Shopping is part of that, and we treat it that way. To set up Shopping properly, we always start by scanning what is already there. 1. Make an inventory of your current advertising situation If you want to improve, you first have to map out the current advertising situation. We always look at 3 factors: Average price per click (CPC) Current conversion rate Average order value Once we have mapped these out, we decide together with the customer where we want to see improvement first. There are specific actions that you can take for each metric. How do you lower the CPC in Shopping? Let’s start with improvements in CPC. Because if you pay less on average for the visitors who come to your site, then you will naturally yield more in the end. What options do you have? Changing bidding strategy. In the past, we often opted for a manual bidding strategy, but Google’s automated strategies now work a lot better.

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