Awareness phase In the awareness phase of the customer journey, the focus is mainly on generating a large reach. One of the most well-It is becoming increasingly important to provide consumers with correct stock information. Certain products have a longer delivery time due to a shortage of raw materials or are temporarily no longer available at all. In addition, drop shipping is extremely popular, with consumers – without their knowledge – sometimes having to wait weeks for an order. Incorrect inventory and shipping information can flood customer service or cause the customer not to order at all, resulting in lost sales. In addition, whether or not to show stocks also has an impact on your SEO and SEA.
Good Stock Notification on All Your Communication
Why is it important to pass on your stock? But due to the high turnover rate of products and pages, there is a chance that turnover will leak due to the display of incorrect stock information. It is also possible that you are still advertising a completely sold out product. This may have an impact on your SEO. Search results with so -called rich snippets have a higher CTR (click-through rate) than results Iceland Phone Number List without these snippets. One of these rich snippets is the stock notification. You immediately give a signal in Google that the product is in stock and can be ordered. That is also the case vice versa. If you (accidentally) state that the product is not in stock, your CTR will drop correspondingly. What are the advantages of stock indications? Many companies have now realized that products that are now (temporarily) out of stock can still provide a conversion. You can read in this article how you can do that . This is of course no different for products that are still in stock. However, many companies do not utilize all the possibilities.
Stock Notification on All Your Communication
Showing a good stock notification on all your communication channels can ensure a higher conversion. For example, Horn Bach hardware store went live in February 2021 with the Local Inventory ads functionality and saw the conversion value triple compared to the ‘normal’ Shopping ads. Clear stock notifications ensure reliability and reduce consumer doubt. The result is higher turnover and happy customers. Also read: How to start selling on Amazon [7 steps] What options/choices are there and when do you choose which option? If we look at stock notifications, the basis is of course whether or not the product is in stock.