Preferably as soon as possible after you have clearly shown what you can do for your visitor. Be open and honest with your visitor about where you are located. That inspires confidence and clarity. In addition to the general tips for landing pages , it is important for local visitors to highlight the following points: Sincere customer reviews Make sure you have a good review system such as Kaypoh, Trust pilot or Komi. The best thing is to put reviews on the landing page of someone from the same place name. We often see websites that make their own reviews and place them on the website. Often these reviews are coded in the website or you cannot link to the review program. This creates mistrust, so make sure you use a good review system. Show your work Are you from Utrecht and have you built a beautiful veranda in Hooten? Make a project page of this and show it. Got nothing to show? In that case, at least state that you also deliver in the place name that is being searched for.
Since in Many Cases You Have a General Page on This
Be open and transparent about your service and show evidence of your efforts. Show the people behind the company Your visitor wants to know who he or she is going to do business with. A face or team photo inspires confidence in your potential customers. The same contact details should be everywhere This should not deviate from each other. Does this work? Then that is disturbing for both Google Biotechnology Email List and your visitor. Show your quality marks and certificates Do you have quality marks or certificates that you can show from your industry? Then show it on your landing page. Show that you meet the requirements and deliver quality. 4. Write a unique page for each relevant place name A basic rule for SEO is that you should write as little duplicate content as possible . Therefore, write a unique text per page that is tailored to the place name. In itself this is not a special tip and it is actually more of a must-have for your pages. Have you written a local page, put it online and do you use Google Ads?
Many Cases You Have a General Page on This
Then it is also interesting to look at your URL structure. Why? Because it’s super easy to get your local landing pages in Google Ads with dynamic search campaigns. And that saves you a lot of time when you create pages on a large scale. How are you doing this? Do your keyword research and stick to the local keyword that is most used by your target audience. For example: remove wasp nest Ermelo. In this case, make sure to use the following URL structure with every wasp nest removal page. If you work on your local findability, you will eventually get a whole list of local pages. /wasp-nest-remove-Ermelo /wasp-nest-remove-harderwijk /wasp nest-remove-nonpoet /wasp-nest-remove-Niekerk Create a dynamic campaign in Google Ads and add the ‘remove wasp nest’ ad group. Set the page targeting to ‘/wasps-nest-remove-‘. The last indent is important here, since in many cases you have a general page on this subject: /wasps nest-remove. You do not want to include these in this campaign.