Small Business Take Advantage of Social Media Marketing

Alexandra Hirschi aka SuperCarBlondie is probably. The best-known female car influencer. Based in Dubai (but has a huge following in the US!) As one of the most powerful women in the Arab world (1 by Esquire in 2018). Her online presence related to automotive content is impressive: Months Cameroon Phone Number she has earned over the past 6 years: 26.2 million engagements, 884 million video views, and 688 million potential reach. Will she increase sales of the $13.2 million Bugatti Centodieci? Who knows, but she’s sure to encourage other car lovers to dream a little bigger.

Collectives Are Doing

Patrice Banks is the CEO of Girl’s Auto Clinic, whose mission is to encourage women to fix their own cars. It started when she tried to find a female mechanic online and was instead directed. To a series of stock images of women in bikinis working on cars. Despite her success at DuPont, a Cameroon Phone Number chemical company, she left to pursue a job educating other women in the automotive industry. Her motto is “If you can’t find a female mechanic, become one!” Her Philadelphia clinic does an excellent job of manicure/pedicure while you wait to get your car fixed. She inspires 18,000 fans every day and I highly recommend her TEDx Talk.

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Important Field Work

Sophia Floersch is a German racer, mid-level influencer and downright badass. She communicates primarily in English, but 42 percent of her audience is German. While Sophia describes herself as an “ordinary girl,” the 19-year-old is very accomplished. Passionate about cars, she was already a recognized athlete at a young age. Despite being in a male-dominated industry, Sophia is fearlessly feminine. She doesn’t shy away from posting makeup or swimsuit photos on social media. In the past 6 months, people have interacted with Sofia 2.74 million times, and the engagement rate has reached 4.5% – if social media is a game, Sofia will definitely win.

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