In our example, you’ll find “Assembly Line,” “Auto Plant Near Me,” and even “Auto Plant Closed.” Co-occurring words – In the end, these words won’t be more helpful than a single keyword if used alone, but these are words that Google thinks Morocco Phone Number should appear naturally in conversations about the topic. In our example, you would get terms like “Ford Motor Company” and “Detroit, Michigan”. These two phrases alone can tell you exactly what I’m referring to, and I don’t even have to use any synonyms or related terms – that’s how powerful these words are for Google. I found this to be the key to building highly relevant content. It’s not just stuffing your pages with keywords. You need to include synonyms, related phrases, and now even co-occurrences.
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Matching words – As the name suggests, these words are synonyms or abbreviations of the target word. Finding what Google thinks matches is easy. When you search for your target keywords, you’ll see Google put those words in bold on the Search Engine Results Pages (SERPs). In our example, we’ll see Google highlighting “car factory,” “car manufacturing,” and “car factory,” etc. Related Words – While the first bucket contains interchangeable words, this group begins to give greater meaning to the intent. These phrases sometimes contain synonyms, but not always. They can be found in Google’s Related Searches, Autocomplete, and People Also Ask sections. This group tells you what to write. What the searcher is trying to understand or discover.
SEM Rush has a good correlation study that they do almost every year. Also, in annual studies, it has always been shown that more content leads to higher rankings. This leads people to build “Super Pages”. Thinking that if they just put more content on the page, it would magically rank better. Companies have spent countless dollars to simply “put more content on the page.” I suggest that Google has become much more complicated than simply counting the words on a page. If we dig into these content-heavy pages, I suspect the reason these pages rank is that they often contain (intentionally or not) important context on the page—greater topical depth and breadth. The good news I’m here to tell you is that you usually don’t need a thousand-word page. Most of your existing pages can rank well if they only have the depth and breadth that Google expects on the topic. Screenshot 2020-12-14 at 2.51.56 PM Help Google understand your context When optimizing content, I group the supporting words I need into one of three categories.