Social Media Marketing Consultant Worth Hiring?

The Funk-e team has written a book on internal communication. In ‘Communicating Change: Transforming Internal blabla into digital aHa’ they take you through the steps of a successful internal communication campaign. They look suspiciously like the steps marketers go through for an external marketing campaign. According to the authors, you Saudi Arabia Phone Number should also look at it that way as an organization. Employees are your internal customer and you want to market something to them. A new IT system, different rules or a fun outing.

 Determine the channels

However, it is often difficult to measure whether your Saudi Arabia Phone Number internal communication is successful. For example, if you want employees to behave differently, it is difficult to interview everyone. Below are some tips to help you determine what to measure and how to do it.

Saudi Arabia Phone Number Database

Your internal target audience cannot possibly be one Saudi Arabia Phone Number target group. Things on which you can segment the internal target group are, for example, department, time that someone works at the organization or the involvement of employees in what you want to communicate. There is therefore a good chance that you will use multiple channels to reach the different groups of colleagues.

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