Newsletters do have a lot of volume (many recipients), but relatively low KPIs, such as the open and conversion percentages. On the other hand, automatic campaigns logically have relatively few recipients, but high KPIs (Figure 1). Examples of automatic campaigns are the welcome campaign or the abandoned cart campaign. email marketing: the difference Cayman Islands Phone Number between newsletters and automated campaigns Figure 1: The difference between newsletters and automatic campaigns While an average open rate of 30 percent Cayman Islands Phone Number is good for newsletters, it would only be mediocre for an automated campaign. It is therefore important to compare the data from newsletters and automatic campaigns separately.
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If you don’t do this, the data will become meaningless. Indeed, our benchmark has shown that automated campaign statistics are very Cayman Islands Phone Number campaigns are relevant to the recipients, which increases their engagement. Email marketing average results of all automated campaigns together. Table 1: Average results of all automatic campaigns combined 2. Revenue from automatic campaigns In addition to the high statistics, these campaigns also perform well in revenue. With my clients with a mature email marketing level, I see that automatic campaigns can generate as much revenue as newsletters. This is of course beneficial, because the automatic campaigns require much less effort than a newsletter.
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You can set up an automatic campaign once and then let it run for a long time. You can always optimize the campaigns and I definitely recommend it. However, it is not a must if you do not want or cannot develop further. Email marketing revenue broken down by campaign type, based on our customer data. Figure 2: Email marketing revenue broken down by campaign type, based on our customer data 3. Which automatic campaigns to start with? There are a lot of automated campaigns that you can use. And since every organization has limited time and capacity, it is important to determine which campaigns you want to start with. In my experience, marketers and e-commerce managers often start with the abandoned cart campaign.