Social Media Marketing Strategy

Accumulating disorganize data in the most varie formats in a data. Warehouse did not lead to concrete results for the business. It was necessary to change the paradigm “because within the traditional business intelligence the data assumed value. As able to help the business only when it was possible to intercept the really useful ones. Structure them in an adequate way”, states Moresi. The cloud and technological evolution have made it possible. To move from data warehouses to data lakes and high-performance analytical engines. That is, databases that are fast, sophisticated

Social Made Simple Increases Effectiveness

Capable of providing Spain Phone Number information on huge amounts of data in fractions of a second. ¬ęThese enabling factors – says Giorgio Moresi – have made it possible to move from a system that provided a simple data analysis to a truly intelligent system, which offers much more information and which has a proactive capacity. The heart of efficiency, marketing, and sales are the inference engines, data analyzers that make it possible to separate what is really important for the business from other indirect indicators “It goes without saying that speaking of high performance means having the right technology. And here a problem may arise because the infrastructure owned is not necessarily up to par. In fact,

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It is true that in the past it guaranteed a certain level of data quality, but in the face of already structured, organized data. Now, much more data is being collecte, Which is not homogeneous and which comes from different sources. Therefore, a data discovery process must first be carrie out to organize this data. Only then can we proceed with the analysis. But is the infrastructure use so far able to give the same results by having to face more complex and demanding tasks? ¬ęThis is the right moment to reflect and change perspective – is Giorgio Moresi’s suggestion -. We no longer have to think about the old data warehouse but about a system composed of a data lake, a powerful analytical engine with a front end, a dashboard and reporting generator.

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