For any social media campaign to reach its full potential, you need to partner with the right category of influencers. Speaking of categories, there are three – Mega, Macro and Micro . This post focuses on macro and micro-influencers and how they can USA Phone Number List help your business scale within predefined budget constraints.
The good news is that you can work with both macro-influencers and micro-influencers. It’s just a matter of defining your goals , expectations, and content collaboration plan with each influencer. The process is time-consuming but totally worth it.
Especially if you have the proper measurement tools set up to see how each influencer you work with is doing. Let’s dive into working with these influencers without getting lost in the mix.
Engagement Rate Means the Influencer Has Around
If you’ve read our previous post (link to previous post here), we’ve elaborated on the different categories of online influencers. If you haven’t, don’t worry. You are lucky. From a layman’s perspective, here are some of the key differences when you’re working with macro-influencers or micro-influencers for the first time.