Some Advertisers Could Lose Their Account

How come your Facebook ad is getting rejected? And why does it sometimes take a long time to review such an advertisement? Facebook’s review process is a black box. Facebook recently published an overview that gives you more insight into the assessment process. What requirements must an advertisement meet? Let’s start with those rules. . So before you even submit an ad, you need to know the rules from front to back. Facebook refers you to the Advertising Policies and the Community Standards for this . For example, the advertisement may not discriminate, contain fake news or promote illegal products. But spelling mistakes are also a no go, it may not contain animations or mislead people with images.

Advertisers Could Lose Their Account

And even if you mention Facebook or Instagram in it, your ad could be disapproved. These are just a few points from the policy, there are many more. It is also possible that other policies apply, for example if you also want to place the ad on Instagram. Facebook advertising policies. How does the review process work? Facebook wants to provide some more Cyprus WhatsApp Number List insight into the review process in the context of transparency (and perhaps to reduce frustration?) . Facebook writes: This system relies primarily on automated technology to apply our Advertising Policies to the millions of ads that run across our apps. The image below shows how the process works. The Facebook Ads review process. Usually your ad will be reviewed within 24 hours.

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Could Lose Their Account

During the process, the status of your ad is ‘in review’. But it can sometimes take longer. The system assesses the ad and its components (e.g. text, image, video and targeting), but also the landing page. Advertisements can be re-evaluated, even if they are already live, if necessary. This happens, for example, if a Facebook user reports an ad. Also read: The end of Facebook advertising? You can then create a new ad or adjust the rejected ad. It’s a pity that the platform can’t give you clearer instructions to make sure your ad does pass the inspection. Request a reassessment But the algorithm can also unjustly reject your ad.

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