Strategic Projects

That’s why Spotify is moving to improve its measurement systems, in order to boost the work of advertisers and publishers. Spotify has acquired podcast Switzerland Phone Number analytics platform Chartable and podcast advertising measurement service Podsights . The first will Switzerland Phone Number contribute to knowing information about. The audience and how to expand the number of listeners.

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On the other hand, the second will take advantage of technology to offer precise Switzerland Phone Number measurements.  Help brands understand how podcast ads drive important actions. Spotify has said that over time. It plans to expand Podsights’ measurement capabilities beyond Switzerland Phone Number podcasts and to other facets of its platform, including audio ads within music.

 

Spotify Switzerland Phone Number acquires Podsights. Chartable to boost digital audio “We believe that we are still in the early chapters of digital audio. The opportunity for advertising in this space remains significant,” said Dawn Ostroff , director of Switzerland Phone Number content and advertising at Spotify. “Our acquisitions of podcast technology companies Podsights and Chartable are important steps in our quest to take digital audio to the next level , underscoring the powerful impact it has for advertisers and publishers,

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