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A bit of branding in the first 5 seconds is also wise. If people skip anyway, then you have free advertising for your brand! Where the bumper ad is ideal for the SEE phase, a True View for Action is ideal for the DO phase. This is a variant of […]

Also good to keep in mind is that Custom-intent only works this way if you use it for Google services (Gmail/YouTube). In the normal Google Display Network, a kind of In-market audience will be created. Are you curious in which of these target groups you fall? You can see that […]

Then comes the target audience that I personally am the least fan of. But for the sake of completeness I will include it in the overview. This concerns the affinity target groups. These are target groups that are tailored to your interests and habits. For example, a target group is […]

The different phases represent the different moments in the customer journey: In the SEE phase you focus on people who do not yet know about your brand/product/service. A step lower in the funnel you focus on orienting traffic ( THINK phase ). One step lower you arrive at the DO […]

And she would let her ears hang one-sided in the opinion of the OMT. Such criticisms are initially expressed mainly via the internet and then picked up by other media. The fact that these voices can now be heard will certainly influence the elections. A few private parties have taken […]

Just think of working from home, distance learning, online shopping or video calling. Corona has given the digitization of society a major push. But due to the prevailing lack of understanding, this has also resulted in undesirable consequences, such as cybercrime, spreading fake news, organizing riots, privacy violations or the […]

Even though it will save you time and you will eventually achieve more conversions, these kinds of digitization’s take the task of an SEA specialist off the hands of an SEA specialist. On the other hand, it is more fun to focus on the strategy than to spend all day […]

In this way, the parties can respond in a much more focused way to current themes in certain target groups or in regions, without the rest of the program receiving attention. I wonder how decisive this selective advertising, which is talked into certain groups, will be in this election. In […]

As a result, the Opti score will increase. The higher the Opti score, the more chance of conversions! Sounds simple right? Nevertheless, I believe that as SEA specialists we should be critical about Opti score and the recommendations. Not all recommendations will affect your account and if you then choose […]

With this package you give Google permission to: add new creatives . add dynamic search ads. add responsive search ads. Can you imagine that you no longer have to make advertisements as a SEA specialist? The different packages for Auto Applied Recommendations you can choose from. 14 days to change […]

Then you can show dynamic ads with products that are relevant to that person! Ad Settings Power 5: Build campaigns in a scalable way Do you want to be sure of a future-proof campaign strategy on Facebook and Instagram? Then I definitely recommend testing the Power 5 method in your […]

Campaign Budget Optimization With CBO, this is no longer necessary, with this the entire process is actually automated on the basis of machine learning. The algorithm distributes the budget (campaign level) in a way that best suits your objectives. Do you want to get maximum conversions? Then the algorithm will […]

Facebook Pixel operation This way you are not only able to. Collect more data about the number of conversions you receive, but also about the actual source where they come from. It goes without saying that with this information you can make the right decisions about how you use your […]

How do you deal with today’s dynamics with your Facebook and Instagram ads? As a specialist, how do you ensure that your campaigns can keep up with the rapid developments in the digital world? You do that with Facebook’s Power 5 method. This allows you to get the best out […]

But on social media, such restrictions do not apply. In theory, Claire (3) can be used endlessly for campaigns for her mother’s Instagram channel. And she has unlimited features in the clips shared on this popular account. Also read: More traffic, leads & sales with influencer marketing There are certainly […]

Nothing! That’s too bad. Because without a (credible) ‘we will stick to the NATO standard of 2% of GNP for defense’, a party cannot count on my vote. So although a complete party program has been looked through here in 5.5 minutes, even here something is missing. This is an […]

He stares into the distance and hears a voice say “The cabinet is not meeting the climate target.” He looks into the camera and asks, “How do you see the future?” He stands up and then, as if he has heard my answer, says, “Exactly!” Where the D66 ad was […]

In the run-up to the national elections of March 15-17, 2021, as a frequent YouTube user, I have seen many election advertisements, from many political parties, many times. There are three that have stayed with me as a pitch coach. Because they raise the question of whether it is possible […]

It is important to look at the share of ‘ behavioral targeting ‘ within your campaigns. These are campaigns in which you use data from third parties. Think of the targeting options in Google, DoubleClick and Facebook. The higher this share of campaigns is, the more impact this development will […]

In the orientation phase, potential buyers look and compare on different websites. So start announcing your actions early. Once you’ve published your deals, you can use organic social media posts and paid campaigns to promote the deals. Tip: make sure you save visitors to your website in a retargeting list […]

The model will then also be available to all advertisers, you no longer have to meet the previously set requirements. Why is this change important? With data-driven attribution you can make the conversion path so much more transparent. You can see which ad types contribute the most to your goals […]

New. Does it have an impact on how we report as Google Ads specialists? Yes, of course! In this article I explain what data-driven attribution is and why this change is important. Why no more last click attribution? From the beginning, last click attribution has been the default conversion model. […]

By answering questions about your sports, living and nutritional habits, you arrive at a complete package of nutritional supplements that best suit those habits. Shoppable quiz from Gainful. The result is a list of products that will help you achieve your goals. In addition, you get unlimited access to a […]

Long story short, music can deliver a complete brand experience. Something that you as a brand can also do with a playlist within Spotify. Collect songs that perfectly match your brand, and convey the feeling you want to create with your products. This way you can become a little more […]

Moreover, good SEO is something that lasts, compared to advertising that disappears as soon as you stop, or social, where you can get snowed in by others who do the same or better. It is a one-time investment that will benefit you for a long time to come. So what […]

This is how you make advertising recognizable It is up to the advertiser or possibly the influencer. Himself to know how you ensure that advertising is recognizable. This can be done by layout or presentation or by using the functionality in Instagram with which a post is labeled ‘paid partnership’. […]