ASK ANALYTIC-FOCUSED QUESTIONS DURING THE INTERVIEW Anyone can say they’re a strong critical thinker, but the best way to get a good feel of the potential analytic capabilities of individual candidates is to ask some tough questions during the interview. Ask what they’d do in a specific scenario, and see […]
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Increasing technological capabilities by brands and changes in shopping habits post-pandemic have change consumer expectations of brands. Today, customers demand bespoke service and stellar, memorable experiences. Consequently, brands need to transform the way they connect with their customers. Thankfully, there are now more ways than ever for your clients to […]
The solution: dynamic search ads (DSA). The power of DSAs lies mainly in the automatic generation of ad headlines and landing pages. All you need to do is provide some 90-character descriptions and make a selection of pages. Google will do the rest. Golden tip: I recommend running a DSA […]
The improved integration with Google Ads makes it even easier to create specific audiences. GA4 ensures that your audience lists are automatically updated as soon as a visitor has taken a certain action, such as a purchase. In addition, GA4 embraces the power of artificial intelligence. Based on the insights […]
If you want to see more results of the product in question, you can click on the menu item ‘Shopping’ for more results. Your product falls directly under your customers. The more budget you use in Merchant Center, the higher your offer is visible in the results. Visibility in 6 […]
Awareness phase In the awareness phase of the customer journey, the focus is mainly on generating a large reach. One of the most well-known tools used in this phase is display bannering. Distribution channels Channels that help with this include email marketing, social media marketing and YouTube (advertising). Tic tock […]
You also know which content and which channels best suit your customers. A customer journey usually consists of the following phases. Awareness (awareness of a need) Interest (interest in finding a solution) . Consideration (evaluation of specific products/services). Purchase (choice for a specific solution) Mapping the customer journey helps in […]
If you choose AAR, you have less control. 2. You do not agree with the recommendations Before you start with the SEA campaigns, you have devised a certain strategy. It is possible that the recommendations that are implemented do not match the strategy at all. That would be a shame […]
As a SEA specialist you no longer have to click on the ‘Apply’ button and you no longer have to wonder whether it is good or not. Google will determine that for you based on the algorithm. Nice right? Or not? It’s all about improving the quality of the Google […]
Choice of three standard packages Basically you have three standard packages but you can use the possibilities of each package by choosing your own composition. Option 1: Basic Package With this you give Google permission to perform basic actions, such as: pausing keywords with low search volume. remove conflicting negative […]
Based on your product catalog, the algorithm therefore shows relevant products to the person who sees the ad. But you can also use Dynamic Ads to address a completely new target group. Facebook does this with the algorithm based on the surfing behavior of Facebook/Instagram users. For example, consider a […]
For example, by looking at whether you can combine target groups in an account. You ensure that the amount of ad sets/campaigns decreases. This allows the algorithm to learn faster to deliver stable results, allowing you to scale up sooner. Also read: 7 tips for a Facebook ad that does […]
Children of influencers on social media The interest of the followers of these Instagrammers and YouTubers is largely related to the presence of their offspring in their videos and photos. But this is a lot less regulated for online campaigns on the channels of the influencers. The dividing line between […]
Then you have the opportunity to indicate that here. After you upload a data feed, you can also create a schedule to update the feed automatically. Handy, because this saves you time to pick it up manually. And so you know for sure that you are visible with up-to-date information. […]
A YouTube ad from a whopping 5:39. You read that right: five minutes and thirty-nine seconds! A man (Jesse Klavern) stands with the Groen Links election program in his hand. He looks into the camera and says, “This is our election manifesto. This contains all our plans for the Netherlands.” […]
The variant that I have often seen starts as follows. In the first 5 seconds the voice-over gives the following message: “It is time for new leadership. That looks after people and looks beyond tomorrow.” I see a businesswoman (Sigrid Kaaf) walking outside and reading papers at a desk. And […]
But I did need it and since I couldn’t buy it in the store, because yes – corona – it is a good example to show you what you can do with the Google Merchant Center as a company. I can imagine a description like “The Google Merchant Center is […]
After that, go to the Merchant Center and log in. Then you go through 4 steps and you are ready to start using your account. Step 1. Enter company details You first start by entering some company information, such as address details, but of course also your company name. Please […]
So very interesting! Maximize Lift Bidding will be available soon for YouTube True view in-stream ads . YouTube for Action In addition to the above firelit techniques. You can also use YouTube for Action (and possibly associated bumper ads ). In addition, you can use bidding strategies such as target […]
These are all valuable insights with which you can say a lot about the performance of your branding campaign. You can even roughly track the return on your branding spend. Compare website and purchase data with your branding spend in the same period. Do you see a growth compared to […]
Performance Based Branding makes your branding campaigns measurable and insightful What to do and what not to do To begin. At PBB it is crucial to know what the message is that you as a brand want to communicate to the consumer. Branding works best in a competitive market, because […]
The update allows you to measure ads for app installations. That gives more clarity about the app conversion. It is important to do this with the eTLD+1 (effective Top Level Domain plus one). Verifying the domain on Facebook can be done in three ways: HTML upload, DNS verification or Meta-tag […]
What you need to know about the Apple iOS 14 update Impact of iOS 14 on Facebook Advertising There are a number of restrictions on advertising due to the iOS 14 update. The main restrictions are: Difficulty in measuring conversions of app users and the target group. Decrease in the […]
Enskin works on the creative side of advertising and tries to turn static display banners into art again by focusing on interactivity and the premium environment in which the banners operate. That does not alter the fact that we as an industry, as a whole, have to change. Back to […]
Articles are already appearing that the corona crisis has not exactly boosted confidence in our industry. Consumers feel ‘bombed’ because of the large number of advertisements, overwhelmed by the ‘intrusiveness’, and ‘annoyed’ by the constant repetition, especially online, with brands unfairly slowing or even disrupting the user experience. I’m not […]
That’s it! By working with a SMART objective, you make it clear to yourself and your colleagues what exactly you are going to do. Your current online campaigns can help you achieve your goal with a few adjustments. And certainly if you have your measurability in order, you will soon […]
Especially if you use automated bidding strategies. Only adjust the message of your ads and the landing pages you use. Your keywords and target groups must remain as they are in order to achieve maximum return. There are several ways to get involved with ads: In Google Ads you can […]
