Back to the example. Rotterdam SportStore wants to get more people to the store. This requires brand awareness to grow among potential customers, but this is always more difficult than expected. Who could possibly use new shoes? To reach people who do not yet have the intention to buy directly, […]
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The message you want to push here is that you know exactly what the customer is looking for. You have more knowledge about the activities of this customer and therefore an advantage over the competition. This example bets on the following ad sets: Branding searches: they often check the reliability […]
This feature allows you to customize search ad campaigns for people who have visited your website before. By being creative with this, you increase the chance of a repeat purchase. Also read: Remarketing Lists for Search Ads: How to Use Them Smartly Specific audience targeting There are several audience targeting […]
So highly recommended. You can use custom intent audiences to segment your ad groups for a specific industry or landing page. You can define your own audience by entering in-market keywords, URLs, and apps related to your products and services. In addition, you can reach new customers on YouTube based […]
Now you still have to choose the duration and which products will become part of your campaign. You also choose a budget for your campaign. You can choose a budget per day, but you can also use a lifetime budget. Finally, you also choose your keywords on which you want […]
Below you can see where to find the following audiences: affinity and custom affinity. Screenshot of Google Ads where you can find the audience affinity and custom affinity. Detailed and Similar Audiences Detailed target groups are used to target standard socio-demographic groups. For similar audiences, Google creates a target audience […]
This will help optimize your listings and drive more sales. Keepa is a prize tracker that helps you optimize your prizes and win and keep the buy box. The above are just three examples out of many options. You can find exactly what you are looking for through Google. Learn […]
Sponsored brands Sponsored Brands on Amazon. If you have registered your brand with Amazon, you can display your brand at the top of the search results page for certain keywords and keywords, along with a number of related products. Sponsored Products Sponsored Products on Amazon. By sponsoring products, you can […]
Amago sells a blanket in various colors and addresses all of the above questions in the product content. From reviews and customer questions on Amazon, about your own products and those of competitors, you can determine which questions concern customers and what information they need. You can use this to […]
You can do that in two ways. You can make your products stand out in two ways: organically and through a campaign. This article focuses on a campaign within Amazon. These campaigns are not free, but without a campaign it is difficult to be visible. There is a good chance […]
Here too it is good to work with a countdown timer. ‘X more minutes to score the best deals!’ fits in well with the feeling that consumers should make a purchase quickly, before they are too late. View your landing page on different devices to see what you can still […]
How do you ensure that consumers order from your webshop? Add promotions to your ads, such as “free shipping” or “free packed,” which align with the upcoming holiday season. This extra trigger can be decisive in the online search for the best deals. But be careful: don’t make promises you […]
Google could eventually offer the opportunity to reach these gamers with new forms of advertising. It is therefore certainly an interesting project to keep a close eye on. If Google Stadia succeeds as a fully-fledged gaming platform, we can expect all kinds of new forms of marketing in the short […]
Once the consumer has linked their account and signed up for the additional content. The advertiser can then notify the game that the game is available. Search results Now that Stadia is live and offers games for its own platform. It is most desirable for Google to make a close […]
In the same way as on YouTube, this increased amount of content makes more space available to advertisers. Furthermore, it could also be an option to place video ads on the free version of Google Stadia. You can place these as prerolls, before someone gets access to the game, but […]
Stadia is in several ways the combination of the cloud gaming service Steam and the even more flexible variant of the console Nintendo Switch. An account for Google Stadia is basically free, which you can use to buy games within the service. You will then find the games you buy […]
Application to digital marketing Through Google Stadia, gamers can purchase and launch their games through a library. Google attaches great importance to user-friendliness, so they will want to subtly, or at least hardly disturb, incorporate such advertisements into the platform. Ads in the dashboard The image below shows an example […]
It cannot be generalized about everything and everyone. It does indicate that today’s marketer must be very alert, visionary and smart. The gaming audience is still less reached through current marketing channels. And then suddenly there was Google with their online gaming platform: Google Stadia. Stadia is, quite simply, a […]