Customer eXperience (abbreviate CX ) is the overall experience that customers experience throughou. Their relationship with the company not just shopping, therefore, but an interaction/relationship that includes customer care. Support and interaction with the brand. . Never before has the experience been so strategic and differentiating for a company, so […]
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Business as in all the relationships of our life. Listening is crucial to really understand what our interlocutor expects and wants from us. And it is by listening to the voice of customers that companies can understan what needs to be improving. Start-up founded by three Italians with the aim […]
In this regard, an IDC research helps to take stock of the situation. At present, in Italy today less than 2 organizations out of 10 (19%) allow their contact center to have a 360-degree view of the customer, integrating information from the Marketing, Advertising, Sales and e-Commerce areas. Only a […]
Service today means much more than provide customer service. Given the constant stop & go associated with the pandemic, there is no organization that has not understood the importance of enhancing the quality of relationships with employees, collaborators, partners, suppliers, and customers. Thanks to the evolution of digital technologies and […]
On the one hand, there is the world of corporate data, which is increasingly numerous and complex; on the other hand, there is the need for authorized users to view them. “MicroStrategy – explains Ferrari – federates all data sources. The customer tells us what the datasets. Categories or attributes […]
More generally in the relationship processes with the final customer. Sales and Customer Service? From a census carried out by the Observatories of the Politecnico di Milano. It emerges that to date these are the very. Areas where the greatest number of artificial intelligence projects in companies is record. The […]
The intelligence and knowledge achieved through the reasoning phase are what then allow us to act; in the context of Marketing. The action can be translate into communication or a campaign with a higher. Probability of persuasion of the target users (and therefore with superior results in terms of effectiveness […]
Store management allows fashion. Luxury companies to achieve these goals. The challenge lies in the ability to consistently use the data extracted from the performance of individual sales. Customer contact channels, online and offline. Analytics enhance the information available to the brand. Why visualize consistent and real-time data to make […]
“Hi how can I help you?” , here is a phrase that we read more and more often when we are looking for information on the net. Speaking are chatbots, computer programs that use artificial intelligence. To understand users’ language and learn to answer their questions. From the simplest formulated […]
Hint! You can use quite a few expressions within your RSA. But use it. Vary as much as possible in the expressions between CTAs, USPs, keyword variations and numbers. Years, percentages and customer ratings work particularly well within figures. Examples of utterances can be: Order now … Calculate for free… […]
A perfect way to vary your headlines and descriptions to be as relevant as possible for future searches. I myself have set up several experiments to investigate the added value of RSA within a broad campaign. The variants with RSA always achieved a higher quality score. 5. Bidding strategy based […]
Then, if you come across a headline that outperforms the headline that matches the page title, it’s an action item to adjust the page title. DSA only advertises on keywords for which there is no campaign yet. Otherwise, Google will always prefer existing campaigns. A great way to capture unknown […]
By leveraging data your customers have shared with you, Customer Match can target those customers and similar customers with ads. All four options have different benefits and goals. You can target all audiences in even more detail with. Other demographic or geographic targeting options. But make sure that the audience […]
Complete and consumer-oriented product content improves your results in an organic way. This also enables you to run your campaigns as efficiently as possible. Poor or poor product content leads to higher costs for your campaigns, and therefore lower margins. Write a title, description, and bullet points that best describe […]
All tips again in a row Be present in the orientation phase, so that you can build a nice target group list.Add a countdown element to your ads Add ‘+ Black Friday’ to your keywords Add promotional extensions to your ad Pay attention to your (Smart) Shopping campaigns and exclude […]
To be as efficient as possible with your budget, we recommend excluding (or limiting) lower-performing campaigns to save more budget for high-performing Black Friday ads. Screenshot of the rising interest in Black Friday. 5. Give your bidding strategy room for peak moments Make room in your target CPA/ROAS bidding strategy […]
For example, the graph above shows that the peak in organic search traffic for Black Friday-related keywords is used in the orientation phase. So that is the time to be present within search engines with Google Ads campaigns. 1. Optimize your ads for Black Friday A nice way to capitalize […]
Linking existing Google accounts with Google Stadia can determine the individual’s interests even more precisely. This allows you to choose a highly relevant target group when including the target group for your campaign, in order to show your campaign at the right times in both display and search. In the […]
If an advertiser wants to unpack, they could launch a higher rendering interactive ad through DOOH. This would then use the servers of Google, on which the advertisement is served. The consumer can connect to the DOOH screen via Stadia, and then interact. Google may still be able to respond […]
Currently, a third party, Anzuspecialized in this. Google can certainly take an example of that. You could think of posters in adventure games or banners in sports games. If Google builds a buying opportunity for this, marketers can expose gamers inside their game to relevant ads that align with the […]
A developer must first adjust his games before they become available on Stadia. That is also why it is interesting to see how gamers receive Stadia as a gaming console. With a combination of flexibility and accessibility, Google seems to be able to make a big hit in the gaming […]
Can Google revolutionize the marketing landscape as we know it? Google Stadia. What is Google Stadia? Google will launch the cloud gaming service Google Stadia in November 2019. Cloud gaming means that computer games are streamed directly from a particular company’s server. Currently, the company Steam has been the market […]
Develop your own religion and beliefs appropriate to the market in which you operate and in line with your brand identity. Do this based on facts and experiments. Formulate and test hypotheses in the most scientific way possible. The experiment is an important instrument in this: vary the use of […]
There is also an element of corporate responsibility† For many FMCG brands, TV advertising is sometimes a must to maintain shelf position in Albert Heijn. The fact that the ROI is smaller than 1 is silly, but then it plays no role. The ROI is in fact not zero if […]
The bol searcher is already planning to navigate to bol.com and uses Google as a simple way to avoid typing the entire URL… and then clicks on the paid bol.com link. Waste of money? Otherwise, Amazon.nl and CoolBlue will soon be at the top of the search results when you […]
Shouting ‘Sieg heil’ on television because your former colleague speaks German so well? Do not. Christmas balls from Auschwitz? We don’t have to talk about that. Advertising with a supporting role of Hitler? It seems a hundred years too early for that to me.Column – A discussion that, in my […]
Why would I want to hang a poster that reads ‘Arbeit macht frei’ above my couch? What corporate identity would I want to radiate with that? Yet there is a manufacturer that has been commissioned to make those things. Or maybe he came up with it himself? Thousands of mouse […]
