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Complete and consumer-oriented product content improves your results in an organic way. This also enables you to run your campaigns as efficiently as possible. Poor or poor product content leads to higher costs for your campaigns, and therefore lower margins. Write a title, description, and bullet points that best describe […]

All tips again in a row Be present in the orientation phase, so that you can build a nice target group list.Add a countdown element to your ads Add ‘+ Black Friday’ to your keywords Add promotional extensions to your ad Pay attention to your (Smart) Shopping campaigns and exclude […]

To be as efficient as possible with your budget, we recommend excluding (or limiting) lower-performing campaigns to save more budget for high-performing Black Friday ads. Screenshot of the rising interest in Black Friday. 5. Give your bidding strategy room for peak moments Make room in your target CPA/ROAS bidding strategy […]

For example, the graph above shows that the peak in organic search traffic for Black Friday-related keywords is used in the orientation phase. So that is the time to be present within search engines with Google Ads campaigns. 1. Optimize your ads for Black Friday A nice way to capitalize […]

Linking existing Google accounts with Google Stadia can determine the individual’s interests even more precisely. This allows you to choose a highly relevant target group when including the target group for your campaign, in order to show your campaign at the right times in both display and search. In the […]

If an advertiser wants to unpack, they could launch a higher rendering interactive ad through DOOH. This would then use the servers of Google, on which the advertisement is served. The consumer can connect to the DOOH screen via Stadia, and then interact. Google may still be able to respond […]

Currently, a third party, Anzuspecialized in this. Google can certainly take an example of that. You could think of posters in adventure games or banners in sports games. If Google builds a buying opportunity for this, marketers can expose gamers inside their game to relevant ads that align with the […]

A developer must first adjust his games before they become available on Stadia. That is also why it is interesting to see how gamers receive Stadia as a gaming console. With a combination of flexibility and accessibility, Google seems to be able to make a big hit in the gaming […]

Can Google revolutionize the marketing landscape as we know it? Google Stadia. What is Google Stadia? Google will launch the cloud gaming service Google Stadia in November 2019. Cloud gaming means that computer games are streamed directly from a particular company’s server. Currently, the company Steam has been the market […]

Develop your own religion and beliefs appropriate to the market in which you operate and in line with your brand identity. Do this based on facts and experiments. Formulate and test hypotheses in the most scientific way possible. The experiment is an important instrument in this: vary the use of […]

There is also an element of corporate responsibility† For many FMCG brands, TV advertising is sometimes a must to maintain shelf position in Albert Heijn. The fact that the ROI is smaller than 1 is silly, but then it plays no role. The ROI is in fact not zero if […]

The bol searcher is already planning to navigate to bol.com and uses Google as a simple way to avoid typing the entire URL… and then clicks on the paid bol.com link. Waste of money? Otherwise, Amazon.nl and CoolBlue will soon be at the top of the search results when you […]

Shouting ‘Sieg heil’ on television because your former colleague speaks German so well? Do not. Christmas balls from Auschwitz? We don’t have to talk about that. Advertising with a supporting role of Hitler? It seems a hundred years too early for that to me.Column – A discussion that, in my […]

Why would I want to hang a poster that reads ‘Arbeit macht frei’ above my couch? What corporate identity would I want to radiate with that? Yet there is a manufacturer that has been commissioned to make those things. Or maybe he came up with it himself? Thousands of mouse […]

Remarketing campaigns with automatic audience expansion Remarketing is usually a good conversion generator.  However? Please note that you do not have the standard ‘target group expansion’ checked in the target group targeting. This checkmark ensures that you give Google the space to expand the target group based on your website […]

The trick is, of course, to make the right choices at the last minute and specifically for your campaign. And above all, see it as an instructive journey into the potential of the Facebook platform for your brand.Google Ads is a wonderful platform to market your products or services. But […]

Because you use a cost limit, the average campaign costs will not be higher than you have set yourself beforehand. In addition, the range of adslots on which you bid is larger compared to other bidding strategies, because you also get the low-hanging fruit in ‘lowest-cost bidding’. Keep in mind […]

Screenshot of where you can import the Excel file. Optimizing & expanding goes a lot faster It’s a one-time job. But once you’ve got the basics set up, you can use this technique to optimize. Adding a target group within Excel is easy, because you can apply this directly to […]

Then make a copy of the existing ad set 199 times. Screenshot of how to copy an ad. Step 6. Export Facebook Ads to Excel Now that you have created an ad set for each location, you will export this setup to Excel. Editing the campaigns is a lot faster […]

I regularly work with clients who have many branches. Setting up and managing these online marketing campaigns presents completely different challenges. Because how are you going to ensure that 200 branches get their own mini-campaign within Facebook Ads? Also, targeting their own geographic area? And you arrive at the right […]

Strangely enough, many advertisers don’t have that answer ready when you then ask how often an average customer buys again. Or what this customer spends on average over a period of 3 years. That is actually strange, because that is precisely the metric that is of vital importance. It is […]

Google is active with Google Lens . With Google Lens you can also save things like a photo of a book and the summary and view reviews, read about an artist during a museum visit, find similar products and where to buy them and more. For example, if you have […]

Opportunities like YouTube for Action at Google help advertisers achieve these goals. We will increasingly have to see video advertising as a supporting activity for all other online marketing activities. Because the return of these expressions. Can be better visualized by advertisers, the budgets that flow into them will undoubtedly […]

On average, searches via voice search are therefore a lot longer. Google Assistant already has more than 500 million (!) users . Google Assistant is built into more than 1 billion devices. Today, Google Assistant is already available in 90 countries and more than 30 languages. More than 20% of […]

Although Google is still the dominant player, Amazon knows how to eat an increasing part of the pie . Also in the past year, the American giant continued to record enormous growth figures. More than 10% of all digital ad spend in the US already goes to Amazon. The Internet […]

With Windows Phone Apps, there are no child categories, so you can select them in their entirety as the channel for placements. In addition, there is an option in Google Ads to specify multiple placements, so via multiple channels. At ‘Placements’ it is also possible to exclude demographic characteristics. This […]

It is therefore recommended to read the document from left to right. In addition to including the targeting criteria for your desired audience, you can also use the criteria to exclude them from your campaign. Also read: Get more out of Google Ads with new B2B audiences Tab 1. Target […]