Customer eXperience (abbreviate CX ) is the overall experience that customers experience throughou. Their relationship with the company not just shopping, therefore, but an interaction/relationship that includes customer care. Support and interaction with the brand. . Never before has the experience been so strategic and differentiating for a company, so […]
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Business as in all the relationships of our life. Listening is crucial to really understand what our interlocutor expects and wants from us. And it is by listening to the voice of customers that companies can understan what needs to be improving. Start-up founded by three Italians with the aim […]
In this regard, an IDC research helps to take stock of the situation. At present, in Italy today less than 2 organizations out of 10 (19%) allow their contact center to have a 360-degree view of the customer, integrating information from the Marketing, Advertising, Sales and e-Commerce areas. Only a […]
Service today means much more than provide customer service. Given the constant stop & go associated with the pandemic, there is no organization that has not understood the importance of enhancing the quality of relationships with employees, collaborators, partners, suppliers, and customers. Thanks to the evolution of digital technologies and […]
On the one hand, there is the world of corporate data, which is increasingly numerous and complex; on the other hand, there is the need for authorized users to view them. “MicroStrategy – explains Ferrari – federates all data sources. The customer tells us what the datasets. Categories or attributes […]
More generally in the relationship processes with the final customer. Sales and Customer Service? From a census carried out by the Observatories of the Politecnico di Milano. It emerges that to date these are the very. Areas where the greatest number of artificial intelligence projects in companies is record. The […]
The intelligence and knowledge achieved through the reasoning phase are what then allow us to act; in the context of Marketing. The action can be translate into communication or a campaign with a higher. Probability of persuasion of the target users (and therefore with superior results in terms of effectiveness […]
Store management allows fashion. Luxury companies to achieve these goals. The challenge lies in the ability to consistently use the data extracted from the performance of individual sales. Customer contact channels, online and offline. Analytics enhance the information available to the brand. Why visualize consistent and real-time data to make […]
“Hi how can I help you?” , here is a phrase that we read more and more often when we are looking for information on the net. Speaking are chatbots, computer programs that use artificial intelligence. To understand users’ language and learn to answer their questions. From the simplest formulated […]
Hint! You can use quite a few expressions within your RSA. But use it. Vary as much as possible in the expressions between CTAs, USPs, keyword variations and numbers. Years, percentages and customer ratings work particularly well within figures. Examples of utterances can be: Order now … Calculate for free… […]
A perfect way to vary your headlines and descriptions to be as relevant as possible for future searches. I myself have set up several experiments to investigate the added value of RSA within a broad campaign. The variants with RSA always achieved a higher quality score. 5. Bidding strategy based […]
Then, if you come across a headline that outperforms the headline that matches the page title, it’s an action item to adjust the page title. DSA only advertises on keywords for which there is no campaign yet. Otherwise, Google will always prefer existing campaigns. A great way to capture unknown […]
By leveraging data your customers have shared with you, Customer Match can target those customers and similar customers with ads. All four options have different benefits and goals. You can target all audiences in even more detail with. Other demographic or geographic targeting options. But make sure that the audience […]
