That Certain Branches Do Not Make Up

Then there are two options to reduce that chance. Adjust location options: for example, you can choose that people really have to be in the set location. This restricts Google from taking the liberty of determining that another campaign might be of interest. Exclude locations: As with the ability to specify locations in local campaigns, you also have the option to exclude locations. If you have a few branches, that is still doable, but if you have 100 or more, then this is almost impossible. Step 3. Determine the budget When many branches are getting a campaign, it is important to think about the budget in advance. You can, but this can mean that certain locations have too limited a budget, because the search volume is high. The other way around can also be the case.

Certain Branches Do Not Make Up

That certain branches do not make up the budget, because the search volume in that area is simply lower. This can mean that the available budget is not used fully or optimally. You can also choose to set a shared budget to which you link certain campaigns and from which you can spend. Such a shared budget can also be interesting, for example, if your branches belong to a certain region. You can then create a shared budget per region from which those branches can spend. Step 4. Make sure the location pages have conversion points If you are Philippines WhatsApp Number List going to use the location pages in your campaigns, it is important to ensure that the local pages also have conversion points. Think, for example, of a telephone number that is clickable, a contact form that can be filled in, et cetera. If you do not measure anything on these pages, you will not gain insight into what exactly the visitor is doing.


Branches Do Not Make Up

But when it comes to so many campaigns, it’s extremely time-consuming. Therefore, my advice would be to delve into filters. You can set up very good filters in Google Ads, based on your wishes, in order to implement optimizations in this way. You want to know which keywords have clicks (and therefore incur costs), but have a CPA that is far above target. In this example I assume a CPA target of €25. You want to see the keywords that have had more than 100 clicks, have at least 1 conversion and a CPA that is higher than €75. My advice is to use filters where you can also say something about the data, because with a minimum number of clicks of, for example, 10 there is not much to say of course.

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