If someone searches for ‘outdoor painter’, the advertisement for Amsterdam can be shown, because that person is located there. It could also be that Google has determined that Amsterdam is interesting enough to show an ad due to the fact that someone has shown a lot of interest in this place. Option 2 is a bit clearer, but also tighter. At that moment someone is present in the location you specified or is here so often that Google can still show an advertisement for this location. Option 3 indicates that someone is searching for your location. Something I also recommend in the first instance due to the fact that your reach is greatest here. What to consider in local campaigns Google wouldn’t be Google if things didn’t really come out that were really explainable. What I personally experienced is that local campaigns were triggered for quite inexplicable reasons.
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This mainly happens with generic search terms (ie without location intention in the search term). My advice is to monitor doing random samples. Do you feel Haiti B2B List that this happens often? Then there are two options to reduce that chance: Adjust location options: for example, you can choose that people really have to be in the set location. This restricts Google from taking the liberty of determining that another campaign might be of interest. Exclude locations: As with the ability to specify locations in local campaigns, you also have the option to exclude locations. If you have a few branches, that is still doable, but if you have 100 or more, then this is almost impossible. Step 3. Determine the budget When many branches are getting a campaign, it is important to think about the budget in advance.
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Suppose you have 100 (or more) branches that receive a campaign, are you going to give each of them a budget separately? You can, but this can mean that certain locations have too limited a budget, because the search volume is high. The other way around can also be the case. Certain branches do not make up the budget, because the search volume in that area is simply lower. This can mean that the available budget is not used fully or optimally. You can also choose to set a shared budget to which you link certain campaigns and from which you can spend. Such a shared budget can also be interesting, for example, if your branches belong to a certain region. You can then create a shared budget per region from which those branches can spend. Step 4. Make sure the location pages have conversion points If you are going to use the location pages in your campaigns, it is important to ensure that the local pages also have conversion points.