That Everything Should Continue In The Same

I foresee golden years for activities, leisure , holidays and, last but not least, physical retail. What we lack now, we will want back to a greater extent. 2. Product preference and corona Bad events appear to have a predictable impact on our product preferences. Whether it’s a personal loss of a loved one, or major global tragedies like 9/11; the subsequent patterns of consumer behavior are very similar. Social psychologists have found that tragedies. Disasters and health crises make us somewhat more aware of our own mortality for a period of time. This awareness entails a subtle mindset shift, which has been extensively mapped within the. Psychological research field of Terror Management Theory . Rationally, you would expect this mindset to make us a little more cautious or healthier, but the opposite is true.

That Everything Should Continue

On the one hand, this effect explains the increasingly polarized opinions that are marring the public debate in the light of the corona crisis. On the other hand, it affects – in a more innocent way – our product preferences. Psychological studies (van Pommel et al., 2015) show that awareness of mortality increases our attraction to 3 specific product types: Luxury items Famous brands Local brands In light of Terror Management Theory, it is therefore Russia Phone Number List not surprising that the luxury car segment performed relatively surprisingly well during the lockdown. Products, categories and brands that have a symbolic value appease the mortality mindset. 3. Physical shopping and shopping after corona If there was one sector that suffered from the lockdowns, it was physical retail and experience-oriented companies such as catering, museums and attractions.


That Everything Should Continue

Although this is certainly positive news for the retailer, it does not mean that everything should continue in the same way. Because although many human drives and habits will return to the way they were, this does not apply to the inconveniences that we dealt with at an increased pace during the lockdowns. Web shops have been thrown into the online lap of a large part of the shopping public – of which only a small part will probably return to the brick-and-mortar shop, especially for functional purchases. Retailers have already made a transition to more experience-oriented retail in the past decade. That jump is more important than ever in the period after the corona crisis.

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