That Is Why It Is Important

If you choose AAR, you have less control. 2. You do not agree with the recommendations Before you start with the SEA campaigns, you have devised a certain strategy. It is possible that the recommendations that are implemented do not match the strategy at all. That would be a shame if the campaigns were evaluated later and assessed accordingly. 3. Extra check needed to check recommendations You can undo the automatic changes within 14 days. However, it will of course take extra time to check these recommendations again. Then you might as well have done it yourself, right? Is AAR a nice addition or not? As you read, there are pros and cons to AAR. I can imagine that not everyone is happy with this latest solution from Google. Even though it will save you time and you will eventually achieve more conversions, these kinds of digitization’s take the task of an SEA specialist off the hands of an SEA specialist.

Is Why It Is Important

On the other hand, it is more fun to focus on the strategy than to spend all day fiddling around in the Google Ads interface and Google Ads Editor and making the daily optimizations. I am in favor of testing myself, but then I will start with the Basic Package. This way I can slowly scale up and evaluate how much easier (or more stressful) my Belgium Consumer Phone List working hours become with Auto Applied Recommendations. I am especially curious about the position of other SEA specialists. Do you like AAR or are you strongly against it? Performance marketing is playing an increasingly important role in the digital B2B marketing landscape. In order to achieve the best results, it is becoming increasingly important for advertisers to measure which (branded) content marketing effort yields the most return on investment.

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Why It Is Important

That is why it is important to familiarize yourself with the opportunities that performance marketing has to offer, so that you can (adjust) use all available distribution channels to achieve maximum return from the campaigns. What is performance marketing? Performance marketing is a collective term for online marketing campaigns in which advertisers pay for a certain result. Think of reach, video views, clicks to a landing page or conversions. Performance marketing mainly focuses on inciting action.  Unlike traditional marketing, with performance marketing the advertiser knows exactly what kind and how many actions there are in return for an investment. However, it will of course take extra time to check these recommendations again. Then you might as well have done it yourself, right?

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