That You Tell The Story Of How This

There are two types of targeting for Sponsored Product Ads: Automatic Targeting Manual Targeting Automatic Targeting With automatic targeting, Amazon determines which keywords and products you will be found on. For this, Amazon’s algorithm looks at the product information that is in your product listing. Campaigns with automatic targeting are set up quickly. Another advantage is that you can discover new keywords and search trends based on Amazon’s algorithm. So you can easily analyze which searches your ads are displayed on and see whether this generates sales or not. Manual Targeting Manual targeting campaigns are perfect for marketers who want more control or know exactly how they want to target. Here you can choose whether you want to target via keywords, ASINs (Amazon product IDs) or categories. Depending on the method you choose, you can set a bid per keyword, ASIN or category.

You Tell The Story Of How This

My advice? If you have no idea how people search or convert on Amazon, opt for automatic targeting first. Then you get an idea of ​​the keywords on which the advertisements are displayed and the search behavior around your products. Whichever method you choose: it also costs something to use the advertisements. Also read: What does it cost Saint Kitts and Nevis B2B List to sell via Amazon Netherlands? What are the costs? Sponsored Product Ads are of course not free and like most PPC solutions work on a cost per click (CPC) basis. Once a user clicks on your ad, you pay the cost per click. Whoever has the highest CPC wins. But of course, your ad also has to be a bit relevant. Compared to Google Ads, Sponsored Product Ads are generally cheaper. I recommend starting with a budget of 10 a day and then slowly scaling up as you gather more information about your search.

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Tell The Story Of How This

In 2020 we were all pressed extra hard on the facts. If you don’t have an online strategy, it’s like swimming in three thick sweaters: you barely make any progress. Time to roll up your sleeves and discover where the pitfalls lie in online strategy formation. Strategy is a pattern in a stream of decisions. A statement that strategy guru Henry Mintzberg made more than 40 years ago. Another advantage is that you can discover new keywords and search trends based on Amazon’s algorithm. So you can easily analyze which searches your ads are displayed on and see whether this generates sales or not.

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