That’s Why This Is Our Third Best Practice for Running Campaigns

Therefore, avoid CTAs, logos, prices, etc. in the images of products. Violation of Shopping ads policy. Products that violate Google’s policies may not be featured. The more information you give Google about your products, the better the Shopping program from either Google or a CSS partner can read it. Automatically replenish the feed You can add additional information yourself, but you can also enable feed optimization tools for this. They help you, for example, to retrieve missing data from existing data. An example. You’re selling a red Tommy Hilfiger jacket. The product description states that this is a red jacket, but the data of the feed does not indicate this with the correct heading. A feed optimization tool lets you add smart rules to easily extract this information from product title and description to complete your data feed. Of course you can also do this without a feed optimization tool, but that will cost you quite a bit of time if you have a large product inventory. 3.

Why This Is Our Third Best Practice for Running Campaigns

Classify campaigns by margin/price benchmark You ultimately want to achieve as much profit and turnover as possible from every campaign. But you simply get more margin on some products or brands than on others. And with other products you may or may not use a price that competes well. You can take Chiropractors Email List this into account when building the Shopping campaigns. That’s why this is our third best practice for running campaigns. Categorization by margin Do you want to steer on the products that have the most margin? Then it is smart to classify your Shopping campaigns on the basis of a low, medium and high margin. You can of course do this manually again, but the aforementioned feed optimization tool can also help you with this. The advantage of the tool is that it immediately includes the margin for new products and automatically places the products in the correct campaign.


Our Third Best Practice for Running Campaigns

For example, you can pay more for a click on a product with a higher margin than for a click on a product with a low margin. This gives you the power to be more visible on high-margin products, and therefore grab more market share online. An example. I know that my brand X products always have a margin of 3. As soon as new products come into your range with the brand X attribute, they are automatically placed in the right campaign that revolves around results with a margin of 3. Once the classification has been made, you can set per campaign which Return On Ad Spend (ROAS) you want to send. If you get a higher margin on some products, you can spend more on them. A higher bid ensures higher positions, and therefore more clicks, and therefore ultimately more turnover. Your ROAS may decrease because you bid higher on these products, but ultimately it will ensure that you get more customers. You can then eventually try to bind it again. As a result, you ultimately achieve a higher value and profitability for yourself.

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