The Advantage Must Also Have Had an Impact on the Credibility

Can also hope that you don’t recommend Glorix, because then something will go wrong. You can always advertise yourself. You also do not have to state clearly that it is advertising. The content must of course always be and remain honest. You may exaggerate, as long as it is clear to your (potential) customer that it is an exaggeration. But it must be sufficiently objective. The requirements are quite strict. That is fodder for another article. Be especially careful with things like fake urgency or limited availability. Always be honest and transparent about your own products and services, such as price, availability, quality and quantity, warranty and other costs. Of course you can’t put everything on Instagram. Via Instagram shopping you can eventually lose more information, which solves that problem. Or refer people to your website where they can find more information. Do you sell via DM?

Advantage Must Also Have Had an Impact on the Credibility

Then give them that information there or send the link to where they can find more information. Be especially careful with things like fake urgency or limited availability. Of course you may want to offer a discount for a certain time, but don’t make it Soldier of Orange with unlimited renewals. Then you have created urgency that turns out not to be true. While it is precisely because of that urgency Fronk Oil Mailing Address that people decide to buy. Special rules for advertising on social media According to the law, advertising must always be recognizable as such. It’s not always like that on social media. Influencers must also be clear about when they are advertising for someone else.

Fronk-Oil-Mailing-Address

Must Also Have Had an Impact on the Credibility

The Advertising Code Committee cannot impose fines. However, going through a procedure through the Advertising Code Committee can prevent enforcement, with a fine, by the Authority for Consumers and Markets. There is advertising if there is a (chance of) benefit from the distributor, for example the influencer on Instagram .  According to the RSM, the advantage must also have had an impact on the credibility of the expression. But the idea is correct that the advantage always influences that credibility. Because you (unconsciously) have a different feeling about a product that you received for free or with a discount than if you had to pay for it yourself. This criterion therefore plays hardly any role in the assessment.

Leave a comment

Your email address will not be published.