The Breakdown Per Phase Below Is an Indication and May

The different phases represent the different moments in the customer journey: In the SEE phase you focus on people who do not yet know about your brand/product/service. A step lower in the funnel you focus on orienting traffic ( THINK phase ). One step lower you arrive at the DO phase , these are people who are about to make an application/purchase. When all current campaigns focus on the DO phase, it makes more sense to focus on the exploratory traffic instead of the traffic with a latent need (SEE phase). This ensures a more natural overflow in the consumer’s search. Therefore, always carefully map out the different targeting audiences of your campaigns before you start. Also read: SEO for YouTube: 8 tips for strong organic growth Which target groups are there and when do you use which ones? Before I explain the different target groups, it is good to know that there are different types, divided into.

Breakdown Per Phase Below Is an Indication and May

For now I will briefly explain the difference. 1st party data target groups are audiences that are built up with their own data. For example from your own CRM system , social channels or website traffic. 2nd party Travel Agent Email Address List data is basically the same as 1st party data, however it is someone else’s data that is used by you. Often companies buy this data directly from another party. Advertising on YouTube generally uses 1st party data audiences and 2nd party data audiences. Google Ads audiences fall under the latter form. Below we explain all target groups, starting with the target groups that are in the SEE phase.


Per Phase Below Is an Indication and May

The breakdown per phase below is an indication and may differ in each situation. 1. SEE phase Audience demographics are the most basic form of targeting capability . This does not take into account differences in behavior or interests, but purely looks at differences in demographics. Think of gender or age. For example, I recently launched a campaign specifically for home insurance, in which I excluded tenants (not applicable for tenants). This may be a very specific example, but think about what doesn’t apply to someone who doesn’t own a home. For example, you can simply have plumbers or electricians come by the housing association. It’s a waste of money if you’re video messaging tenants as an electrician!

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