The Consumer May Start to Doubt

Then you can also pass on and show availability there. In the catalog where you collect all products, there is also a tab with stock available. It is important to keep track of the available stock here as well. You naturally want to prevent a customer from ordering a product only to find out that the product is sold out. Instagram Checkout Instagram Checkout even allows customers to purchase the product directly without leaving the Instagram app. Currently, this feature is only available in the US. Instagram Checkout Source: Get an edge over your competitor If you are going to look at correct stock notifications, you should certainly not limit yourself to just the webs hop. There are several channels where you can optimize further. The good news is that not many companies have these notifications high on their priority list yet, so there is still a lot to gain.

 Consumer May Start to Doubt

But think critically about the possibilities. Do you show products in Kuwait WhatsApp Number List your Instagram feed? Then tag the right products. Here too you must ensure that the correct stock is passed on. Stock and shipping Many webs hops also use the stock notification to provide the consumer with information about the shipment. For example, Wehkamp sometimes uses ‘with 2 weeks in stock’ if the product is not in stock and at other times ‘2 more in stock’ when the product is almost out of stock. If there is sufficient supply, then it says ‘tomorrow in the house’. Screenshot of Wehkamp. Source: It happens that a product is in stock, but that the product is at an external warehouse or at the supplier itself.


May Start to Doubt

The consumer may start to doubt and information about an external warehouse is not relevant. It is then smarter to display a message such as: ‘in stock, 1-2 days delivery time’. Avoid a touch of drop shipment If you have your own stock with your own warehouses, then you naturally want to avoid that touch of drop shipment. Drop shipping is getting an increasingly negative connotation among consumers. More and more ‘cowboys’ are starting to use it and are making consumers wait for weeks due to poor information. One last tip: don’t ‘fraud’ with stock numbers. Many “boost your ecommerce sales” lists tell you to tap into the FOMO feel with customers. For example, if there are 3 pieces in stock and you choose to show this with a product to make the customer decide faster to buy the product. In itself nothing at all, because it can indeed be a conversion booster.

Leave a comment

Your email address will not be published.