The Customer Is More Self-reliant Than Ever

On the other hand, it affects – in a more innocent way – our product preferences. Psychological studies (van Pommel et al., 2015) show that awareness of mortality. Increases our attraction to 3 specific product types: Luxury items Famous brands. Local brands In the light of Terror Management Theory, it is therefore not surprising that the luxury car segment. Performed relatively surprisingly well during the lockdown. Products, categories and brands that have a symbolic value appease the mortality mindset. 3. Physical shopping and shopping after corona. If there was one sector that suffered from the lockdowns, it was physical retail and experience-oriented companies such as catering, museums and attractions. For some of them, relaxations unfortunately came too late.

Customer Is More Self-reliant Than Ever

Although this is certainly positive news for the retailer, it does not mean that everything should continue in the same way. Because although many human drives and habits will return to the way they were, this does not apply to the inconveniences that we dealt with at an increased pace during the lockdowns. Web shops have been thrown into Slovenia WhatsApp Number List the online lap of a large part of the shopping public – of which only a small part will probably return to the brick-and-mortar shop, especially for functional purchases. Retailers have already made a transition to more experience-oriented retail in the past decade.  Online shopping due to corona And what about the online retailer?

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Is More Self-reliant Than Ever

They did good business when consumers had no choice but to shop online, but what can they expect from the future? Here too, the rule of thumb applies that the consumer seeks the path of least resistance.  The few customers who previously did not know that you can find that one specific cable on the web with less cost and effort to connect your TV to a speaker, found out during the lockdown. The customer is more self-reliant than ever. In the field of such functional products, the battle seems to have been won. What about fun shopping? Online shopping is also more fun Interestingly enough, the buying motivation of online shoppers during the corona crisis turned out to be anything but functional, but above all they seemed to want to fill the lack of classic retail.

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